Steve Shu Consulting
APRIL 26, 2010
It is atypical for me to write a book review for this blog, but Nilofer Merchant’s “ The New How: Creating Business Solutions Through Collaborative Strategy ” is very respectable contribution to both audiences of this blog and the process of strategy development in general. through customized, experiential learning sessions.
Harvard Business
NOVEMBER 7, 2017
The lack of narrative is particularly a problem in the relationship between sales and marketing. This behavior is a result of the underlying mental models of sales and marketing. To a marketer, sales is a channel for reaching their audience. Inevitably, the sales leaders make vital contributions to the conversation.
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Chad Barr
FEBRUARY 5, 2025
This allows you to personalize marketing, sales, and service interactions at scale. By applying AI to these touch points, you can free up valuable time to focus on high-impact client relationships and strategy development. This ensures your brand voice remains strong and cohesive, even as you scale your content creation efforts.
Tom Spencer
APRIL 7, 2023
This article will explore some of the most notable examples of AI in consulting, including its use in market research, strategy development, and operational optimisation. These insights can help consultants to develop effective marketing campaigns, and to personalize messages targeted towards specific segments of the market.
Tom Spencer
MARCH 10, 2023
This allows consultants to focus on higher-value activities such as problem-solving, strategy development, and client communication. This will be useful in the retail industry where accurate sales forecasts are critical to success.
Harvard Business
SEPTEMBER 23, 2016
For example, same-store sales or sales per square foot measure success in the retail industry, and various volume measures do it in commodity industries. In a future dominated by autonomous vehicles and ride-sharing schemes, a typical family might decide to own fewer cars or none at all — meaning lower unit sales, all else equal.
Tom Spencer
JUNE 2, 2018
Kogan.com, an online retailer in Australia, has enjoyed exponential sales growth in the past 2 years and its stock price has more than doubled. The framework comes from “ A Playbook for Winning Strategy ” developed by A.G Kogan.com is playing for the retail market in Australia (step 1).
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