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.” — Peter Drucker In today’s rapidly evolving digital landscape, artificial intelligence (AI) is no longer just another tool; it’s a transformative force reshaping how we think, work, and innovate. Instead, it’s a tool to augment your expertise.
This article will explore some of the most notable examples of AI in consulting, including its use in market research, strategydevelopment, and operational optimisation. These insights can help consultants to develop effective marketing campaigns, and to personalize messages targeted towards specific segments of the market.
This allows consultants to focus on higher-value activities such as problem-solving, strategydevelopment, and client communication. For example, AI-powered tools can process large amounts of data and identify patterns and trends that would be time consuming, or perhaps even impossible, for humans to detect.
If common frameworks are powerful machine guns, these tools are silver bullets. Silver Bullet #1: Marketing Tool: Segmenting – Targeting – Positioning. In short, this tool is call STP. STP is a powerful structure to construct insightful marketing strategies. Silver Bullet #2 : StrategyTool: Play to Win.
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