Harvard Business

NOVEMBER 23, 2018

In the 2001 recession, total sales for the S&P 500 declined by 9% from its pre-recession peak to its trough 18 months later—almost a year after the recession officially ended. We’ll focus here on what the sales organization should be doing now to prepare for the next recession, with an eye toward using new digital tools.

Sales 131

Sales B2B Tools Software 131

Harvard Business

JUNE 28, 2024

The Internet and AI tools are transforming marketing communications within a complex, interactive landscape called the echoverse.

Marketing 254

Marketing Tools Strategy& Strategy 254

Harvard Business

MARCH 10, 2017

Sales executives with even moderately large, distributed sales forces rely on data to help them understand which activities and behaviors lead to the best outcomes. Yet much of the data from sources such as CRM reporting tools and time studies is self-reported, and thus inherently flawed. Refining Sales Team Structure and Roles.

Sales 131

Sales Software Productivity Data 131

Tom Spencer

OCTOBER 25, 2024

For instance, AI-driven customer relationship management tools can automate data entry, lead scoring , content marketing, follow-up emails, and generating reports, freeing up employees to focus on more strategic activities like developing growth strategies, enhancing customer relationships, and driving innovation.

Small Business 78

Small Business Data Efficiency Tools 78

Harvard Business

AUGUST 9, 2018

I call this approach nonprofit judo , a reference to the martial art that emphasizes how an apparently disadvantaged player can succeed through a strategy that turns weaknesses into strengths. Other companies provide parent engagement tools, but they are largely designed for higher-income customers.

Nonprofit 132

Nonprofit Strategy Strategy Strategy& 132

Harvard Business

MAY 30, 2017

After discussing Jacobi’s sales woes, Shani, suggested he try out Albert, Adgorithm’s AI-driven marketing platform. It was almost twice his all-time summer weekend sales record of eight. Did this keyword generate sales? It wasn’t enough. Jacobi decided he’d give Albert a one-weekend audition.

Sales 135

Sales Tools ROI Advertising 135

Harvard Business

MARCH 20, 2018

Not long ago, my company was the king of ineffective sales training. We’d hire and onboard reps and then train them in a hurried few weeks dedicated to shadowing sales calls, reading call scripts, and learning how to handle objections. As the company grew, however, I found that individual sales approaches were wildly different.

Sales 125

Sales Training Training Study 125

Consulting Matters

NOVEMBER 9, 2023

” He’s going to show how you can use the very same skills that make you an exceptional consultant and coach to make your website a key tool you use to get clients. Grab your notebook and get ready for some powerful strategies and quick wins that will transform your website into your 24/7 marketing and sales team.

Strategy& 156

Strategy& Strategy Strategy Resumes 156

Consulting Matters

NOVEMBER 9, 2023

” He’s going to show how you can use the very same skills that make you an exceptional consultant and coach to make your website a key tool you use to get clients. Grab your notebook and get ready for some powerful strategies and quick wins that will transform your website into your 24/7 marketing and sales team.

Strategy& 156

Strategy& Strategy Strategy Resumes 156

Epicflow

AUGUST 30, 2024

What is more, improved product quality contributes to customer satisfaction, which in turn leads to higher sales and boosts profitability. Operations Management In Manufacturing Industry with Epicflow Epicflow is a powerful multi-project resource management tool specifically designed for work in complex environments.

Operations 204

Operations Management Efficiency Resources 204

Consulting Matters

MARCH 3, 2021

Which is a sales killer. Gives women who have broken through the glass ceiling but not the love ceiling pragmatic tools and proven strategies to find satisfaction in romance. They won't hire you for that unless they are looking for a low-paid extra "pair of hands.". And they don't have the same vocabulary as you do.

How To 401

How To Methodologies Survey Leadership 401

Successful Independent Consulting

FEBRUARY 22, 2017

Their branding helps drive sales by keeping their products or services fresh in the consumer’s mind. I used to be an expert at creating organizational change strategies for major system implementations like Oracle and SAP. Everyone in business recognizes strong brands and understands their importance.

Consulting 296

Consulting Advertising Survey Examples 296

Consulting Matters

JANUARY 7, 2019

Leverage LinkedIn as a Powerful Virtual Networking Tool. So forget sales - let's master partnership set up: First, guide your future client towards articulating and quantifying their business performance gaps and the value they hope someone like you can bring to the table. LinkedIn is a literal goldmine for finding your next clients.

Consulting 224

Consulting Strategy& Strategy Strategy 224

Harvard Business

JUNE 7, 2018

It traced much of the cause to a mismatch between its sales incentives and pricing strategy. The manufacturer was compensating sales representatives based solely on how much revenue they generated. invest in ongoing development of capabilities among the sales and pricing teams through training and tools.

B2B 143

B2B Survey Company Sales 143

Harvard Business

DECEMBER 20, 2018

Front-line sales professionals and managers rarely find the majority of these capabilities useful in winning more business for the company. CRMs today also serve a lot of masters, from executives in the C-suite, technology, marketing, finance, and, oh yeah, sales. And the sales team — well, they mostly hated it.

Sales 132

Sales How To Metrics Tools 132

Consulting Matters

JANUARY 7, 2019

Leverage LinkedIn as a Powerful Virtual Networking Tool. So forget sales - let's master partnership set up: First, guide your future client towards articulating and quantifying their business performance gaps and the value they hope someone like you can bring to the table. LinkedIn is a literal goldmine for finding your next clients.

Consulting 202

Consulting Strategy& Strategy Strategy 202

Harvard Business

JANUARY 2, 2018

That’s why, no matter what your social media strategy is, it’s always a good idea to go back and make sure you have the basics covered. Although 97% of Fortune 500 corporations are on LinkedIn, 84% are on Facebook, and 86% are on Twitter, many brands entered the social media front lines without a clear strategy.

Media 137

Media Company ROI Metrics 137

Consulting Matters

JANUARY 15, 2020

Therefore, create your overall marketing strategy that sets the context for you to be able to make a powerful promise and then deliver on that promise. To attract the right people into your sales funnel, you have to know who they are. Leverage LinkedIn as a Powerful Virtual Networking Tool. Identify Your Ideal Client Archetypes.

How To 227

How To Training Training Consulting 227

Chad Barr

FEBRUARY 5, 2025

.” — Peter Drucker In today’s rapidly evolving digital landscape, artificial intelligence (AI) is no longer just another tool; it’s a transformative force reshaping how we think, work, and innovate. Instead, it’s a tool to augment your expertise.

Tools 52

Tools Data Ethics Metrics 52

Consulting Matters

FEBRUARY 17, 2020

I started to suspect that I was when I was presenting some difficult feedback to a client about their sales practices. I had sat with over 100 focus group participants and heard story after story about the impact of the company's unethical sales practices on their lives. I didn't realize I was an empath for a long time.

Consulting 207

Consulting Video Case Interview Energy 207

Consulting Matters

OCTOBER 10, 2024

I’ll share the lessons I’ve learned about balancing entrepreneurship and parenthood, from setting clear intentions for your business to making sure your systems and strategies work for you, not against you. Build a business around work that excites you, so you can show up fully for your clients and your family. Let’s chat.

Consulting 156

Consulting How To System Efficiency 156

Harvard Business

NOVEMBER 16, 2018

Yet despite these high stakes, and the growing adoption of sophisticated analytics, many retailers continue to take a broad-brush approach to running promotions that results in missed sales and profits. The good news is that many large retail organizations already have the tools and data they need to craft more effective promotions.

Retail 129

Retail Apparel Sales Fashion 129

Consulting Matters

MAY 19, 2022

Leslie Lyons and I do a deep dive into the Enneagram tool and how to use it to sell more effectively and overcome the issues and challenges that cause us to sabotage ourselves and play small. The differences between how men, women, and different personalities do sales. How to turn a sales transaction into a legacy transaction.

How To 156

How To Sales Consulting Engineering 156

Chad Barr

MARCH 19, 2025

AI tools like Claude or ChatGPT and others, aren’t just fancy tech toys—they’re strategic weapons that can revolutionize your email marketing and broader marketing initiatives when wielded with precision. Think of these AI tools as your marketing department’s secret laboratory.

Marketing 52

Marketing Tools Sales Engineering 52

Tom Spencer

MAY 17, 2024

Hundreds of articles have been written on strategy, each with an author that presents a unique perspective from years of paradigm-shaking experience. Some even “reinvent the wheel” by rejecting past concepts altogether and introducing an entirely new way of thinking about strategy.

Strategy& 88

Strategy& Strategy Strategy How To 88

Effective Managers

JUNE 24, 2024

AI in Decision Making and Strategy AI’s capability to analyze large data sets offers unprecedented advantages in strategic decision-making. This foresight allows companies to adapt their strategies in advance, staying ahead of the curve. Conclusion The practical applications of AI in business are vast and varied.

Ethics 130

Ethics Efficiency Operations ROI 130

Wakeman Consulting Group: Dave's Blog

JUNE 7, 2023

It is debatable whether anyone can call a strategy “great” until you see the results of the efforts the strategy creates. But there are two essential questions at the heart of setting a good strategy: Who is your customer? People are almost never buying a tool, a project, or anything except for a solution.

Strategy& 64

Strategy& Strategy Strategy Tools 64

Strategic Planning and Management Insights

MARCH 6, 2023

SME Strategy is a strategy consulting firm that specializes in helping organizations align their teams and operations around a shared vision, mission, values, goals, and action plans. However, without a data strategy , the likelihood of achieving successful outcomes is greatly diminished.

Report 98

Report Data Strategy& Strategy 98

LSA Global

JULY 15, 2024

How to Deliver Better Sales Training We know from sales assessment data that far too many sales teams lack the proper business sales training , sales coaching, and sales support to consistently meet or exceed their sales targets. Most organizations need higher sales rep.

Training 56

Training Training Sales Culture 56

Harvard Business

JANUARY 3, 2017

Retail sales through digital channels (including mobile sales) increased by a massive 23% in 2015. Amazon is the biggest beneficiary, now accounting for 26% of all online retail sales. Omnichannel strategy is a panacea for a difficult environment. ” Online retail, on the other hand, is thriving. Just ask Alexa.

Retail 135

Retail Study Sales Fashion 135

Consulting Matters

MARCH 9, 2020

If you're going to invest in personal development, invest in the skills and tools you may not have like marketing and sales. But this is not a profitable strategy if you want to join a professional association to find clients. But I would ask you, "Is it the dream?"

Consulting 285

Consulting Marketing Comparison Sales 285

Consulting Matters

DECEMBER 7, 2018

It is a credibility tool and a powerful way to generate leads online and convert leads into viable prospects. Invest in a strategic partner who can help you create a website that has: A solid strategy based on the demographics AND psychographics of your ideal client and how you can help them. Clear site visitor calls to action.

Consulting 223

Consulting How To Intellectual Property Meeting 223

Consulting Success

FEBRUARY 12, 2018

His consulting group focuses mainly on sales enablement and marketing, and they have been in the business since 1995. In this episode, we talk about the path that led Tony to sales and consulting, and he shares insights into creating a successful consulting firm within the corporate world.

How To 162

How To Sales Consulting Education 162

Consulting Matters

DECEMBER 7, 2018

It is a credibility tool and a powerful way to generate leads online and convert leads into viable prospects. Invest in a strategic partner who can help you create a website that has: A solid strategy based on the demographics AND psychographics of your ideal client and how you can help them. Clear site visitor calls to action.

Consulting 214

Consulting How To Intellectual Property Meeting 214

Harvard Business

APRIL 19, 2018

Companies have hired writers and Chief Content Officers to run departments, create blogs and other materials, and, in the process, some have assured sales people that content marketing can mean the end of cold calling. Our data also indicate that much of marketing and sales collateral is read by prospects outside of the normal work week.

Marketing 134

Marketing Case Study Case Studies Sales 134