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Perspectives on “The 24-Hour Customer” (Strategy, Marketing, and Innovation Book) in Context of Marketing Segmentation

Steve Shu Consulting

From a strategy perspective, the approaches are well-structured and remind me of timeless, Michael Porter-esque classics. If you started with the “who” dimension, you might start with a marketing segmentation strategy that is focused on middle-class families in a metro area. Ott, CEO and founder of Exponential Edge Inc.

Marketing 256
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Most Important Metrics to Track for a Consulting Business: Video

Consulting Success

Video Transcript: Let’s talk about metrics. They haven’t actually had a really meaningful consulting sales conversation. Most Important Metrics to Track for a Consulting Business: Video is a post from: Consulting Success. I’ve just abbreviate here, but conversations.

Metrics 190
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Proven Pricing Strategies That Boost Your Close Rates And Fees

Consulting Matters

In today’s episode, I go into the psychology of 7 proven pricing strategies and why they work. I’m talking about the minor tweaks to how to showcase your fees on your sales pages and proposals that can will help you land more clients… …while honoring your values around integrity and service. Can you relate?

Strategy 156
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Simple Strategies to Create a High-Converting Website with Marty Greif

Consulting Matters

Grab your notebook and get ready for some powerful strategies and quick wins that will transform your website into your 24/7 marketing and sales team. ” He’s going to show how you can use the very same skills that make you an exceptional consultant and coach to make your website a key tool you use to get clients.

Strategy 156
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Simple Strategies to Create a High-Converting Website with Marty Greif

Consulting Matters

Grab your notebook and get ready for some powerful strategies and quick wins that will transform your website into your 24/7 marketing and sales team. ” He’s going to show how you can use the very same skills that make you an exceptional consultant and coach to make your website a key tool you use to get clients.

Strategy 156
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The Balanced Way to Achieve Scale and Sale with CEO Mark Johnson

Consulting Matters

He most recently served as the Chief Executive Officer for Concord Servicing – a company he led to record-breaking growth that culminated in its sale from the founder to a private equity firm. Learn more about my Brand Positioning and Messaging strategy services: [link]. Today, I'm chatting with Mark Johnson.

Sales 156
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The Business Empath's Guide to Consulting & Coaching

Consulting Matters

I started to suspect that I was when I was presenting some difficult feedback to a client about their sales practices. I had sat with over 100 focus group participants and heard story after story about the impact of the company's unethical sales practices on their lives. Related Video: It's Nothing Business.It's All Personal!