Remove Sales Remove Study Remove Training
article thumbnail

84% of B2B Sales Start with a Referral — Not a Salesperson

Harvard Business

Outbound B2B sales are becoming less and less effective. In fact, a recent survey found that connecting with a prospect now takes 18 or more phone calls, callback rates are below 1%, and only 24% of outbound sales emails are ever opened. Marketing can train salespeople in social media systems, processes, and best practices.

B2B 194
article thumbnail

Your Sales Training Is Probably Lackluster. Here’s How to Fix It

Harvard Business

companies spend over $70 billion annually on training, and an average of $1,459 per salesperson — almost 20 percent more than they spend on workers in all other functions. Yet, when it comes to equipping sales teams with relevant knowledge and skills, the ROI of sales training is disappointing.

Sales 127
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How We Made Our Sales Training More Effective by Making It Harder

Harvard Business

Not long ago, my company was the king of ineffective sales training. We’d hire and onboard reps and then train them in a hurried few weeks dedicated to shadowing sales calls, reading call scripts, and learning how to handle objections. Newer and lower-performing sales reps began practicing daily.

Sales 123
article thumbnail

The Role of Instructional Design in Creating Effective Sales Enablement Programs

Clarity Consultants

The B2B sales world has completely changed over the last few years, and businesses all over the world are struggling to keep up. This makes a sales enablement program a vital tool when running a business. What is the Purpose and Goal of a Sales Enablement Program? That’s why a sales enablement program is essential.

Sales 162
article thumbnail

Win Over Value Buyers and Key Mistakes to Avoid

LSA Global

How to Win Over Value Buyers + Key Mistakes to Avoid Studies highlighted by our microlearning experts show that more than half of all sales prospects are value buyers who focus on achieving measurable business outcomes. To win their business and win over value buyers, sales reps must behave differently.

Sales 68
article thumbnail

To Better Train Workers, Figure Out Where They Struggle

Harvard Business

When it comes to training and workforce development, lots of them. In a 2014 survey , 55% of executives said a major constraint to investing in training was that they did not know how to measure success. The metrics we track include: productivity, cost savings in recruitment and training, quality, retention, and speed to promotion.

Training 132
article thumbnail

It’s 10 AM. Do You Know What Your Sales Reps Are Doing?

Harvard Business

Sales executives with even moderately large, distributed sales forces rely on data to help them understand which activities and behaviors lead to the best outcomes. Yet much of the data from sources such as CRM reporting tools and time studies is self-reported, and thus inherently flawed. Refining Sales Team Structure and Roles.

Sales 130