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This employee engagement training video will highlight these facts. This costs companies billions of dollars in lost sales, and profits. In addition, it degrades the customer experience, sales and profits. This means better customer service, sales, productivity, and profits. This is a business disaster.
Write 2 new whitepapers-I have five whitepapers swirling around in my mind. Go deeper on some important marketing areas: SEO: Moz made all their training available at no charge. I hope to complete The Practice Leader’s Guide to Growth and The Prudent Firm’s Guide to Transforming Professional Service Marketing.
As a VP of sales and marketing for Becker-Birnbaum International, a global consumer products company, Aliyah knew she needed a talented marketing director to support her division’s portfolio of 34 products. He also asked about the new subscription program, referencing a recent whitepaper on trends in subscription business models.
The Disney Institute is separate from and complements Disney University, which trains Disney cast members who work in their parks. The Leadership Center is well respected in the industry and has been inducted into the Training Magazine’s Hall of Fame. Ritz Carlton and Zappos follow a similar model. The second is perspective.
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The key is to be proactive, to understand the criticality of viewing each and every published article as a sales and marking tool. Others may boast of a whitepaper or two though most will, at best, only post copies of out-of-date standard (and boring) press releases. Most websites will not have any published articles at all.
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A whitepaper posted on a website or LinkedIn is nothing more than an article the author never bothered to get published. Published articles are high-level sales tools. Sales of your book increase as a result. Publishing articles offer higher levels of credibility. Publishing articles can lead actually WRITING to a book!
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