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DMA2014: A Reality Check on Enterprise and SMB Omnichannel Marketing Strategies

1 to 1

While attending the DMA2014 Annual Conference & Exhibition in San Diego on Monday, I decided to apply this theory to see how both small-to-midsized businesses (SMBs) and enterprise companies are faring with their omnichannel marketing strategies. The responses I received from attendees were enlightening. 1to1Media.com/weblog.

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Executives on Demand: What are part-time CEOs and why does every business need one?

SkillQuo

For example, your SMB may handle many of your company’s finances independently and a part-time or on demand CFO could step in and assist you in your financial plans, operations, and processing, implement new solutions and strategies and help you provide for the future. An example: Marketing.

SMB 60
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What is the Professional Services Industry All About?

Progressus

And it’s those common links that inform tech investments, transformation strategies, and how firms respond to the disruptive forces that define the modern business landscape. Firms should expect to continuously monitor and improve their strategy – incorporating client feedback as it comes in.