DMA2014: A Reality Check on Enterprise and SMB Omnichannel Marketing Strategies
1 to 1
OCTOBER 28, 2014
While attending the DMA2014 Annual Conference & Exhibition in San Diego on Monday, I decided to apply this theory to see how both small-to-midsized businesses (SMBs) and enterprise companies are faring with their omnichannel marketing strategies. The responses I received from attendees were enlightening. 1to1Media.com/weblog.
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