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How to Write a White Paper That Wins Consulting Projects, with Gordon Graham: Podcast #4

Consulting Success

Set yourself apart in the consulting business by highlighting your specialty through customer stories and white papers. Description: There are few people that can consider themselves as great an expert on white papers as Gordon Graham. He’s interviewed over 200 C-level executives and written over 170 white papers.

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10 Tips to Write the Perfect, Client-Attracting White Paper for Your Consulting Firm

David A Fields

You’ve decided to write a white paper because you’re a serious, deep-thinking, knowledgeable consultant. How do you make that effort yield eager clients lining up to work with your consulting firm? You know you can attract clients to your consulting firm with well placed, pithy articles.

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The Best 2×2 Matrix of All Time for Consulting Firms

David A Fields

As a consulting firm leader, you’re well aware that within every client presentation longer than 30 minutes, every white paper, and every compendium of content beefier than 20 pages, you’re required to present at least one 2×2 matrix. Failure to do so could cost you your consulting license.

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Offering Value Is Actually Bad for Your Consulting Business! Here’s Why

David A Fields

For example, an article or white paper, your new … Continued The post Offering Value Is Actually Bad for Your Consulting Business! You’ve probably encountered advice that consultants should only reach out to prospects when they have a compelling, useful tidbit to offer. Here’s Why appeared first on David A.

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TOOLS and METHODOLOGIES for developing DECISION SUPPORT PACKAGES

This White Paper targets opportunities for Management to develop proficiency in the Decision Framing and Analyses element of input to Decision, & Risk Analyses for Major Project Funding Decisions.

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The Most Effective Form Of Outreach – It’s Not What You Think

David A Fields

For example, an article or white paper, your new book, an introduction to a sought-after peer, or insights from a project you conducted recently. What if that common wisdom is not only wrong, but backwards? Alternatively, in case you have me on your outreach list, useful tidbits include […].

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Why Friends Don't Let Friends W-2

Successful Independent Consulting

If you want to know why, read my white paper about co-employment risk.) If you do any consulting work for a large corporation it is highly likely that you will be shepherded (or forced) down the contracting path toward a W-2 situation through a third-party agency. (If

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