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Set yourself apart in the consulting business by highlighting your specialty through customer stories and whitepapers. Description: There are few people that can consider themselves as great an expert on whitepapers as Gordon Graham. He’s interviewed over 200 C-level executives and written over 170 whitepapers.
You’ve decided to write a whitepaper because you’re a serious, deep-thinking, knowledgeable consultant. How do you make that effort yield eager clients lining up to work with your consulting firm? You know you can attract clients to your consulting firm with well placed, pithy articles.
As a consulting firm leader, you’re well aware that within every client presentation longer than 30 minutes, every whitepaper, and every compendium of content beefier than 20 pages, you’re required to present at least one 2×2 matrix. Failure to do so could cost you your consulting license.
Provide Value-Added Services Offering additional value can differentiate your business and strengthen client relationships: Educational Content: Provide clients with valuable resources such as industry insights, whitepapers, and case studies.
This WhitePaper targets opportunities for Management to develop proficiency in the Decision Framing and Analyses element of input to Decision, & Risk Analyses for Major Project Funding Decisions.
For example, an article or whitepaper, your new … Continued The post Offering Value Is Actually Bad for Your Consulting Business! You’ve probably encountered advice that consultants should only reach out to prospects when they have a compelling, useful tidbit to offer. Here’s Why appeared first on David A.
For example, an article or whitepaper, your new book, an introduction to a sought-after peer, or insights from a project you conducted recently. What if that common wisdom is not only wrong, but backwards? Alternatively, in case you have me on your outreach list, useful tidbits include […].
If you want to know why, read my whitepaper about co-employment risk.) If you do any consulting work for a large corporation it is highly likely that you will be shepherded (or forced) down the contracting path toward a W-2 situation through a third-party agency. (If
If you want to know why, read my whitepaper about co-employment risk.) If you do any consulting work for a large corporation it is highly likely that you will be shepherded (or forced) down the contracting path toward a W-2 situation through a third-party agency. (If This is infuriating!
Take a look at some of our IG whitepapers and PowerPoints which might open up your mind to what gamification can offer you, your team members and your customers as you rethink your organization to face the challenges of these fast-changing times. Here at SAMC, we integrate IG into many of our workshops and leadership programs.
From the portal, team members can browse information on a wide range of topics, including analytical marketing, customer journey marketing, and product training, in a variety of formats (webcasts, online certification programs, whitepapers, how-to guides, and more). Build certification into your training.
Take your website or a piece of long-form content (an ebook, whitepaper, etc) that your company has created. whitepapers, etc – that are fun, human, smart and consistently written in an engaging, helpful way. MarketingProfs’ Chief Content Officer, Ann Handley, and I discussed this exact principle on my podcast.
At Simon Associates Management Consultants , we find the steady downloads of our power points and whitepapers on Innovation Games totally amazing. Apparently, the challenges of coming out of the pandemic seem to have accelerated the interest in innovation, and as a result, Innovation Games have become in high demand.
Whitepaper: Dark Websites as a Crisis Communications Strategy. This whitepaper details everything you need to know when it comes to dark websites and their alternatives. eBook: Guide to Leveraging and Managing Twitter in a Crisis. Click here to take a peak inside this ebook. Dark websites.
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