Steve Shu Consulting

FEBRUARY 19, 2021

In my free time I have been developing a course, tentatively called Applied Behavioral Science in the Digital Age to be taught to business school students at either the undergraduate or graduate level. The class will discuss key elements to starting and implementing behavioral science initiatives within a company. FinTech) settings.

Case Study 221

Case Study Case Studies Exercises Course 221

Steve Shu Consulting

JANUARY 19, 2021

In my free time I have been developing a course, tentatively called Applied Behavioral Science in the Digital Age to be taught to business school students at either the undergraduate or graduate level. The class will discuss key elements to starting and implementing behavioral science initiatives within a company. FinTech) settings.

Case Study 195

Case Study Case Studies Exercises Course 195

The Fearless Marketer

AUGUST 19, 2019

Just think of all the marketing stuff you are aware of every day. And, of course, even if you see or hear stuff that you like, that’s both beneficial and attractive, it doesn’t guarantee you’ll respond. Do everything in your power to make your marketing more likable. Include dynamic testimonials and case studies.

Marketing 66

Marketing Advertising Case Study Case Studies 66

Business Consulting Agency

JANUARY 23, 2024

These inefficiencies hinder productivity and hamper the ability to adapt to market dynamics. In the rapidly evolving business landscape, missing the right moment to pivot or innovate can lead to a loss of market share. Informed Decision-Making: Consultants base their recommendations on data, market trends, and industry best practices.

Consulting 52

Consulting Turnaround ROI Case Study 52

Women in Consulting

AUGUST 14, 2014

All professionals, from lawyers and dentists to accountants and therapists, have a similar marketing challenge if they are to grow their service business. The good news is that you really can market a service business assuming you understand your audience, target your activities to their interests, and connect with them “where they are.”.

Marketing 97

Marketing Case Study Case Studies Video 97

Harvard Business

APRIL 25, 2018

Editor's Note This fictionalized case study will appear in a forthcoming issue of Harvard Business Review, along with commentary from experts and readers. ” “Of course we understand your position,” Riku said. “Our market research shows that consumers really like the product.”

Case Study 28

Case Study Case Studies Study Company 28

Melissa Agnes

AUGUST 5, 2014

Every semester, I give a guest lecture to Eric Chandler’s NYU PR & SM Continuing Education Course. Eric has designed the course to provide his students with practical learning. There is an ever-growing need for your team to conduct a risk assessment prior to the launch of any marketing or promotional communication.

Marketing 91

Marketing Case Study Case Studies Course 91

Wakeman Consulting Group: Dave's Blog

JANUARY 16, 2023

I’ve been asked to teach a course in applied brand strategy to executive MBAs at a major business school This means that I need to plan for the class and the things I want to teach MBA students. I’ll include ideas around brand codes, research, marketing’s role in delivering on your strategy, and pricing.

Strategy 52

Strategy Strategy Strategy& Case Study 52

Harvard Business

FEBRUARY 28, 2018

As a VP of sales and marketing for Becker-Birnbaum International, a global consumer products company, Aliyah knew she needed a talented marketing director to support her division’s portfolio of 34 products. “Of course.” ” “Of course,” he said, watching for Christine’s reaction.

Case Study 31

Case Study Case Studies Study Case Interview 31

Tsavo Neal

OCTOBER 2, 2020

Case studies and thought-leadership are the perfect way to show them that you’re the one who can help them achieved that desired future. For a freelance consultant, these two pieces of marketing collateral are far more effective than a resume. Case studies tell stories of how you’ve helped businesses like theirs.

Case Study 60

Case Study Case Studies Resumes Study 60

Harvard Business

OCTOBER 18, 2018

” Editor's Note This fictionalized case study will appear in a forthcoming issue of Harvard Business Review, along with commentary from experts and readers. Of course, none of that growth had come easily, and opportunities had certainly been missed. Of course I have. ” “Of course it is.

Case Study 37

Case Study Case Studies Study Sales 37

Harvard Business

DECEMBER 19, 2018

The market for electric bikes had exploded in the past few years, especially in China, and it showed no signs of slowing down. Editor's Note This fictionalized case study will appear in a forthcoming issue of Harvard Business Review, along with commentary from experts and readers. His two direct reports were split.

Case Study 31

Case Study Case Studies Study Company 31

Harvard Business

APRIL 20, 2017

Editor's Note This fictionalized case study will appear in a forthcoming issue of Harvard Business Review, along with commentary from experts and readers. A quick search showed that he was Zantech’s head of market research for Asia. Moon’s team, but there had been complications with her visa. It seems like lying.

Case Study 29

Case Study Case Studies Study Ethics 29

Harvard Business

AUGUST 9, 2017

Editor's Note This fictionalized case study will appear in a forthcoming issue of Harvard Business Review, along with commentary from experts and readers. The market is shrinking—and getting more fragmented—but the revenue for your shows is going up. Limited series, of course. ” “Of course.

Case Study 32

Case Study Case Studies Study Film 32

Kai Davis

JANUARY 11, 2018

Starting an email list and working at email marketing has been one of the most valuable things I’ve done for my business as a consultant in the last five years. Email marketing is one of the most valuable channels for freelancers. Email marketing can print money for your business. But email marketing is a long game.

Marketing 75

Marketing Consulting Exercises Case Study 75

Harvard Business

DECEMBER 13, 2017

The facilitator, Caroline Dvorjak , was a marketing professor and a seasoned consultant. Editor's Note This fictionalized case study will appear in a forthcoming issue of Harvard Business Review, along with commentary from experts and readers. “Yes, of course I do. What if we put them into just 15 or 10?

Hotels 28

Hotels Case Study Case Studies Study 28

Harvard Business

OCTOBER 26, 2016

Editor's Note This fictionalized case study will appear in a forthcoming issue of Harvard Business Review, along with commentary from experts and readers. “I want to hear about work, of course, but first tell me how Deniz and the girls are doing,” Sophie said. “Of course, and I coached him through it.

Case Study 28

Case Study Case Studies Study Banking 28

The Fearless Marketer

JANUARY 25, 2021

Marketing is very simple. At its essence, marketing is communicating the value of whatever it is you’re offering. And also another word for marketing. Showing = Teaching = Marketing. If you do this kind of showing-teaching-marketing, you will never be short of great clients to work with. It helps people.

Case Study 62

Case Study Case Studies Exercises Marketing 62

Harvard Business

SEPTEMBER 20, 2016

Editor's Note This fictionalized case study will appear in a forthcoming issue of Harvard Business Review, along with commentary from experts and readers. Of course, Ram knew this was a risk of being an entrepreneur in India. Yes, he left us, but think of the market intelligence he’d bring us if he returns.”

Case Study 28

Case Study Case Studies Study Real Estate 28

Tsavo Neal

JANUARY 20, 2022

” As a specialist in design, copywriting, and marketing for consultants, I’m biased. Instead, they leverage their consulting websites as the centerpiece of their marketing system. Eventually, I learned how to do my marketing online to the point where people would pick up the phone. It even instills confidence in you.

Consulting 167

Consulting Case Study Case Studies Media 167

Harvard Business

JUNE 26, 2017

Erica Jackson, chief marketing officer of the Mendoza Marathon Corporation, had risen early to watch people line up to register for next year’s event and expected an enthusiastic crowd. Moreover, many signed up for multiple events in case later they weren’t able to get into their first choice.

Case Study 28

Case Study Case Studies Study Apparel 28

Harvard Business

JUNE 26, 2018

The business was her third baby: She’d launched it when the pups were a year old simply because she couldn’t find any high-quality shampoos for them on the market. ” “Of course,” Christine replied. These were her first and second babies, adopted just after she and her husband, Matthias, had gotten married.

Case Study 28

Case Study Case Studies Study Productivity 28

Steve Shu Consulting

NOVEMBER 29, 2022

While the details are still to be worked, I plan to cover a number of case studies relative to retirement, FinTech, wealth management, and investment management firms. I have two new behavioral courses under development) or corporate settings. Much thanks to Prof. Anirban Mukhopadhyay for inviting me. Will it be for you?

Finance 30

Finance Case Study Case Studies Study 30

Harvard Business

MAY 5, 2016

Editor’s Note: This fictionalized case study will appear in a forthcoming issue of Harvard Business Review, along with commentary from experts and readers. “Of course he is.” And given the budgeting process in most city halls, it was far easier to go to market with only one type of product.

Case Study 28

Case Study Case Studies Study Sales 28

Tsavo Neal

APRIL 27, 2017

But, how you present yourself is critical for marketing and selling your services. This is more than how you dress — it’s your office, your marketing material, your brand — and yes, your website. This article lists relevant website and digital marketing statistics for consultants. Outbound Phone Marketing.

B2B 60

B2B Marketing Consulting Advertising 60

Tom Spencer

NOVEMBER 30, 2019

However, the main message you should take away from this article is that case interviews in other sectors really are very similar to the consulting interviews from which they are derived. Of course, there are some differences which you do need to be aware of, and I will run through them below. Image: Pexels.

Case Interview 78

Case Interview Interviews Consulting Case Study 78

Successful Independent Consulting

SEPTEMBER 13, 2018

And of course, the more professional you are, the higher your perceived value, which in turn leads to higher compensation. Magazine and they think they’re digital marketing experts. Later, after the initial site is done, add case studies or samples to give visitors a better idea of what you do and how you do it.)

Consulting 236

Consulting Case Interview Engineering Industry 236

Management Consulted

FEBRUARY 5, 2009

Learn more about the interview preparation course and guide that helped land offers at BCG, Accenture, and McKinsey. Master fit questions, conquer case studies, and become the smartest interviewer in the room. Even though I’m in marketing, your advice is so pertinent to a variety of industries.”

Case Interview 175

Case Interview Bain McKinsey Interviews 175

Management Consulted

JANUARY 27, 2009

Through hours on the phone, I share every secret that I know – telling them exactly what fit questions to expect, the difference between good and great case study responses, and the interview answer techniques that separate offerees from the rejects. Of course, nothing’s perfect. 50 case studies.

Case Interview 113

Case Interview Case Study Case Studies Resumes 113

Management Consulted

MAY 17, 2015

Real technicians, instead of just fixing it, would ask why exactly Part C got broken and in the course of their investigations, they would realize Part A isn’t lubricating properly, which means Part B is overheating which means Part C is now broken. The market leader’s one biggest selling color, red, sold 500,000 units alone last quarter.

Consulting 100

Consulting Case Study Case Studies Engineering 100

The Fearless Marketer

MARCH 19, 2018

Almost nobody does because when a new product enters the market, branding isn’t important. Instead, the new product is compared to what came before – in this case the “wired telephone.”. That’s when the marketing shifts from being marketed as a new “Product” to being marketed as a new “Brand.”. Sound familiar?).

Methodologies 70

Methodologies Case Interview Comparison Case Study 70

Management Consulted

MAY 5, 2015

This course is our (much) cheaper version of Black Belt, but using the same methodology – break down the process, practice by yourself, and practice with a partner. Being a Black Belt Interviewer is not just about pounding 10 cases – it’s about changing the way you think. Who should not buy this course?

Case Interview 100

Case Interview Interviews Consulting Oliver Wyman 100

Tsavo Neal

FEBRUARY 15, 2018

And unlike most consulting website services pages, they’re talking to you and demonstrate their case studies instead of a laundry-list of generic services. Your marketing materials can do the job of selling if you focus on creating a set of materials that provide an education for readers—an education that compels them to buy.

McKinsey 60

McKinsey Video Consulting Education 60

Tsavo Neal

JANUARY 25, 2018

All businesses, regardless of industry, have become what I call O2O businesses—their primary marketing objectives are focused on driving people online to drive them offline. Jon Jantsch, Duct Tape Marketing. ? ?. Partnership Marketing. Outbound Phone Marketing. Email Marketing. Partnership Marketing.

Consulting 68

Consulting Advertising Case Interview Conference 68

The Fearless Marketer

JULY 1, 2019

In the ABDO (Attention-Based Direct Outreach) Marketing process there are five main components: 1. Getting attention via email or other marketing activity. This might be in the form of brief case studies or actual client testimonials. The post How to Write a Great Sales Letter appeared first on Action Plan Marketing.

Sales 63

Sales How To Guidelines Case Study 63

The Clever Consultant

JULY 8, 2013

I gave up golf years ago because I couldn’t wrap my head around walking a course for four hours. And then there’s the marketing: writing case studies to keep your kit fresh, articles or blog posts for your website, social networks to update and so on. Yet, I hate the feeling of not being productive.

Time Management 107

Time Management Management Case Study Case Studies 107

Management Consulted

FEBRUARY 21, 2016

Once you master these tactics, you’ll be much better equipped for any and every case study that gets thrown your way. It may be required of you in a sizing question or in a case study, but no matter what, you won’t get into a top consulting firm if you can’t demonstrate acuity with math. 1 – Mental Math.

Case Interview 100

Case Interview Interviews Case Study Case Studies 100