How to Develop Your Tagline to Win More Work
Successful Independent Consulting
AUGUST 28, 2024
In the list of taglines above, some of the keywords are “big, hairy projects;” “shared services;” “burnout prevention;” and “turnaround leader.” The 4th and 5th examples were invented by me.) [2] It may include who you do it for, though that’s usually not necessary. These words should cause that expert to be top-of-mind.
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