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The Price is Right: Decoding the Art of Product Pricing

Tom Spencer

One of the most common problems business leaders face is how to price a product. From entrepreneurs putting a new product on the market to executives at a public company revamping a product line, effective pricing is a key pillar of any successful sales and marketing strategy.

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A Great Sales Pitch Hinges on the Right Story

Harvard Business

When you’re working in sales, you need to master the art of persuasion and that involves being able to tell a compelling story that explains why your product or service will meet someone’s needs. The earlier you can learn how to communicate in this way, the faster you will likely grow in your role.

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Use ChatGPT to Boost Your Productivity as a Consultant

Successful Independent Consulting

For us, ChatGPT isn't just another tech gimmick; it's a virtual assistant that can elevate our creativity, enhance productivity, and revolutionize our communications. This will control how creative the response will be, ranging from 0.2 (not Embrace ChatGPT as your personal assistant, and watch your productivity soar.

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How to Craft a Durable Strategy for the Long Run

Tom Spencer

It is not “differentiation” or providing a clear difference between your products and your competitors, though that is also an important idea. Perhaps this is why product managers are often paid top salaries. Implementation If a company cannot execute effectively, it doesn’t matter how inimitable its strategy may be.

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How to Overcome the Pain Points of Your CRM

When used effectively, a CRM can be the lifeblood of your sales team – keeping everyone organized, efficient, and at peak productivity. However, as a company, sales stack, and database grow, it becomes difficult to uphold structure and governance to keep a CRM up-to-date. The result?

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How to Not Get Commoditized During the Sales Process

LSA Global

It’s All About Differentiation to Not Get Commoditized During the Sales Process Unless you are selling something that people can’t get enough of or you have no competition, your sales team needs to find effective ways to differentiate your product and services if you do not want to get commoditized during the sales process.

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LSA Global Delivers Technology Sales Leadership Development Workshop for High Tech Company

LSA Global

The Sales Management Training results were: 100% Job Relevance 100% Satisfaction 133% Knowledge Gain 96.7% The Sales Management Training results were: 100% Job Relevance 100% Satisfaction 133% Knowledge Gain 96.7%

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Why You Need to Use Case Studies in Sales and Marketing (and How to Start Now)

Case studies are proof of successful client relations and a verifiable product or service. In sales, case studies are crucial pieces of content that can be tailored to prospects' pain points and used throughout the buyer's journey. They persuade buyers by highlighting your customers' experiences with your company and its solution.

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Buyer’s Checklist: How to Evaluate a B2B Contact Data Provider

Leveraging a data provider to help identify and connect with qualified prospects supports company revenue goals by alleviating common headaches associated with prospecting research and empowers sales productivity. Critical integrations that fit directly into your sales processes and workflows. So what’s the problem?