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How To Create A Strong Future and Brand Position with Jared Nichols

Consulting Matters

Initially, I wanted to interview Jared because he has done a fantastic job carving out a unique position in the market as a specialized futurist. He has expertise that few consultants possess and creates amazing content, especially videos, that attract his ideal client.

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How Much Free Content Should I Give Away?

Chad Barr

The argument I hear is that some feel they may be giving away their intellectual property and diluting their value. To which I respond, “you haven’t dug deep enough to further uncover your intellectual property.” Many have consumed this content and comment of its value to them.

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5 Effective Content Marketing Tips for Consultants

Consulting Matters

You can uncover this information informally or you can do interviews or a survey with those who represent your ideal client. Of all of my articles and videos, the ones that consistently perform the best are the ones when I offer lists (7 Steps to.) it's one thing to have a repository of intellectual property (IP).

Marketing 202
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Overcoming the Imposter Syndrome

Chad Barr

I was interviewed earlier today by my good friend and colleague, Dan Janal, for his Top Business Leaders thriving podcast show. Transform the book into an online course where each sub-chapter becomes a video or an audio recording. What steps will you take this week?

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How to Create Breakthrough Success without Burnout: Interview with Rachelle Stone

Consulting Matters

Interview with Rachelle Stone. I’m super excited to have an opportunity to interview Rachelle Stone, one of my favorite Consultant Institute members, almost graduate. Betsy Jordyn: Welcome everybody, this is Betsy Jordyn. Rachelle, welcome. Rachelle Stone : Thank you. Good to be here, Betsy. Did that strike you at all?

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Content Success Framework

Chad Barr

What’s the framework of an effective and powerful piece of content, such as a podcast, a video or even an article? Second, is your content : Which is your digital empire creation(r) or your intellectual property and the way you establish your expertise and claim your thought leadership.

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11 Ways to Promote Your Business Online

Chad Barr

Here are my recommendations: Update your blog often since it is the ultimate repository of your intellectual property where you are able to share your insights, success stories and engage your audience in a variety of media formats. Create podcasts by recording your own voice, interview others or get interviewed.