Martinka Consulting

OCTOBER 9, 2013

I always recommend the book, The Secrets of Word-of-Mouth Marketing by George Silverman (Amacom, 2001). It’s filled with great strategies and tactics to increase referrals, accelerate the sales process and more. Of course, as with the juicer, the best thing you can do is provide fantastic service or a great product.

Marketing 40

Marketing Sales Course Examples 40

Harvard Business

JULY 17, 2018

During Jeff Immelt’s tenure as CEO of General Electric, from 2001 until 2017, the company’s stock price fell by over 30%, a decline of roughly $150 billion in shareholder value. When Jack Welch stepped down as CEO in 2001, GE’s defined benefit (DB) plan was sitting on a surplus of $14.6

Cash Flow 28

Cash Flow Finance Financial Company 28

Harvard Business

MAY 12, 2017

The next recession, which came in 2001, was short and mild (GDP barely fell), but it took four years for the job market to heal, prompting the Federal Reserve to administer the economy a long course of low interest rates. Whole Foods, an upscale supermarket, employs six workers per million dollar of sales. economy recovers. In the U.S.

Sales 28

Sales Trends Marketing Policies 28

Harvard Business

JANUARY 12, 2017

launched a Software-as-a-Service (SaaS) subscription version of its key product line, Creative Suite, causing its net income to plummet by almost 35% percent the following year. Investors preferred new SaaS products over product conversions and valued having a product fallback option. On April 23, 2012, Adobe Inc.

Company 28

Company Software Sales Study 28

Harvard Business

OCTOBER 20, 2016

If you think the job of a CEO is to increase sales, then Ballmer did a spectacular job. He tripled Microsoft’s sales to $78 billion and profits more than doubled from $9 billion to $22 billion. They are hard to do in a company that excels at products. Between 2001 to 2008, Jobs reinvented the company three times.

Operations 28

Operations Productivity Software Talent 28

Harvard Business

JUNE 13, 2016

Sales positions can be incentivized by activities like calls on doctors and meeting regional sales targets. As the Los Angeles Times recently reported , Purdue doubled its sales force when the drug launched. “Higher doses did mean more money for Purdue and its sales reps,” write Los Angeles Times reporters.

Pharmaceuticals 28

Pharmaceuticals Sales Marketing Report 28

Harvard Business

OCTOBER 4, 2017

recessions (1991, 2001, 2007–09) have been jobless, meaning that employment was slow to rebound despite recovery in total economic output. clerical, administrative, and sales) from routine-manual ones (e.g., production and operatives). The recoveries from the last three U.S.

Trends 30

Trends Education Policies Research 30

Harvard Business

MAY 3, 2016

An outside-in perspective means that companies aim to creatively deliver something of value to customers, rather than focus simply on products and sales. It’s worth noting that the companies and business units in my study were tracked between 2001 and 2007. A Smarter Way to Reduce Customer Defections.

Education 30

Education Real Estate Research Company 30

LSA Global

AUGUST 26, 2019

Then in 2001 Takeru Kobayashi smashed the record and ate 50 in one sitting. You can think in macro terms about how production levels can be shattered or at the micro level of what could be accomplished on your team in terms of individual performance. For 26 years (1974 to 2000), the hotdog eating record was between 10-20 hot dogs.

Culture 28

Culture Research Industry Company 28

Harvard Business

MARCH 12, 2018

While there’s often increased pressure to be more productive in the office, it’s sometimes hard not to wonder, “What’s the point?” ” Whether in marketing or sales, it often feels like jobs are contingent on external circumstances, the whims of executives, strategic pivots, and shareholder demands.

Sports 28

Sports Company Exercises Fashion 28

Harvard Business

MAY 16, 2018

I interviewed them about one of the last big crises for startups: the dot-com crash of 2000-2001. Senapathy “Kris” Gopalakrishnan, a co-founder of the India-based Infosys, saw his company’s market value on NASDAQ drop 90% from 2000 to 2001. David Kenny, then CEO of Digitas, a U.S.-based

Financial 32

Financial Case Interview Company Advertising 32

Harvard Business

JANUARY 11, 2017

The companies that are most vocal about environmental and social issues tend to be big, mass-market brands — well-known retailers , consumer products giants , and tech firms that are telling a new story to consumers who increasingly care about sustainability. I’ll then discuss some of LVMH’s challenges.

Energy 28

Energy Productivity Financial Retail 28

Harvard Business

MAY 28, 2018

With a $25,000 personal investment and a small office in her home, she began aggregating sales leads and aggressively acquiring customers through very traditional marketing means — like yellow page advertisements. It was 2001, and online advertising was at its nascent stage.

Retail 28

Retail Advertising Media Data 28

Harvard Business

OCTOBER 5, 2017

When Doug took over as CEO of Campbell Soup Company in 2001, the company had just lost half its market value, sales were declining, and the organization was reeling from a series of layoffs. Set Expectations. At Campbell, Doug began calling the daily interactions he had with employees, “touchpoints.”

Turnaround 30

Turnaround Leadership Culture Research 30

Harvard Business

SEPTEMBER 8, 2016

When Enron, one of the world’s largest energy companies, collapsed in 2001, it sent shock waves through the corporate world. Each person played the role of a sales manager and answered a series of questions about the business they “worked” for.

Ethics 28

Ethics Research Study Journal 28

Harvard Business

DECEMBER 13, 2017

” What was reported to happen as a consequence of this shift was a steady decline in firms’ R&D intensity (R&D/Sales) and a corresponding decline in firms’ R&D capability. In these stories, firms shifted from an orientation of “R&D as a driver of growth” to “R&D as an expense.”

Company 28

Company Trends Research Case Interview 28

Harvard Business

OCTOBER 30, 2017

GE made a $4 billion bet on connecting industrial equipment through the internet of things and analytical software with a suite of products called Predix Cloud. Or they may even put the entire company up for sale. Andreessen’s article helped accelerate the company’s digital transformation.

Balance Sheet 28

Balance Sheet Financial Journal Company 28

MishTalk

NOVEMBER 20, 2015

Third-quarter Gross Domestic Product grew at a 1.5 My personal belief is the trucking industry needs to realize production of goods will have ups and downs,” Satish Jindel, principal of SJ Consulting , which closely tracks industry pricing, told Logistics Management. in October from 50.2 in September.

Balance Sheet 28

Balance Sheet Banking Study Policies 28

Harvard Business

JULY 18, 2016

This was the headquarters of Campbell Soup Company when one of us, Doug Conant, took the reins as CEO in 2001. ” With new direct reports, Doug found that there was often a period of low-productivity limbo when both parties were trying to figure the other one out. Was this a prison?

Financial 28

Financial Culture Leadership Report 28

Harvard Business

NOVEMBER 19, 2018

They’re more productive , more profitable , more innovative , and they pay better. ” For example, productivity has grown dramatically in the retail sector since 1990; inflation-adjusted sales per employee have grown by roughly 50%. Andrew Brookes/Getty Images. Those who work for the competition aren’t.

Software 28

Software Company Industry Policies 28

Harvard Business

JULY 6, 2016

I met Tony in 2001 when he was sent to me with severe muscle weakness. In 2001 Questcor bought the rights to Acthar Gel, which is used to treat infantile spasms, a rare form of childhood epilepsy. of total global prescription drug sales and is growing by 11.7% This idea deserves reexamination.

Pharmaceuticals 53

Pharmaceuticals Company Government Insurance 53

Harvard Business

SEPTEMBER 1, 2017

The crisis in Venezuela has been escalating over the last few years as product shortages, social unrest, and political clashes have grown more severe. Since 1958, the Venezuelan government has failed to diversify the country’s production matrix, attaching the nation’s future to oil windfalls. dollar inflows.

Government 29

Government Resumes Operations Energy 29