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After studying and working with hundreds of companies in free fall, we’ve identified concrete steps that leadership teams can take to engineer successful turnarounds and transformations. When Knudstorp took over as CEO in 2004, he quickly settled on a course of action: return the company to its core. Build a Re-Founding Team.
An example of strategic burnout can be found at Lego around 2004. A turnaround subsequently lowered strategic stress to a productive level by discontinuing many of their seemingly unrelated projects, re-focusing on their core business, as well as streamlining operational processes that improved coordination activities.
employees, customers, free agents, communities we operate in) and so much more. Voser took a detour to be CFO for ABB from 2002 to 2004 and then returned to Shell to become CEO in 2009. Voser was impatient for a new experience which attracted him to ABB and there he learned a whole new level of turnaround leadership.
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