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The Goldilocks Theory of Product Success

Harvard Business

Almost 50% of market pioneers fail, and later entrants or organizations that don’t enter a market first often end up being more successful. Being optimally distinct—and marketing yourself as such. If a competitor’s product offers the same features at the same price, there’s no reason to switch.

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Consultant Ninja: Friedman Billings Ramsey and Tom Peters.

Consultant Ninja

Friedman Billings Ramsey was hot back in 2005 - boutique investment bank, middle market, a cool FBR acronym. Anyways, back in 2005, Tom Peters loved FBR. The investment bank still operates as FBR Capital Markets. Productivity. (6). Monday, March 23, 2009. Friedman Billings Ramsey and Tom Peters. at 9:50 PM.

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Back to the Basics in Leadership and Life with former EVP of Operations for the Walt Disney World Resort Lee Cockerell

Consulting Matters

He's a great leader, and I promised through this "favorite executive series" that I would use my show to offer insight into the hearts and minds of great leaders so that you can be more effective in creating marketing messages and copy that resonate with them. If so, check out my services: [link]. Connect on LinkedIn: Betsy Jordyn [link].

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Why We Shouldn’t Worry About the Declining Number of Public Companies

Harvard Business

stock exchanges has declined by almost 50% from its peak in 1996, despite dramatic increase in aggregate market capitalization. They operate as lean organizations, using cloud and internet-based infrastructure, and launch and distribute products more quickly than did firms that competed with factories, warehouses, inventories, and suppliers.

Company 130
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The Case for Investing More in People

Harvard Business

Productivity isn’t everything, but in the long run it is almost everything,” wrote Paul Krugman more than 20 years ago. Productivity in most developed economies has been anemic. During much of this time, it has been shareholders, not workers, who have reaped the benefits of higher productivity.

Energy 136
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Online Retailers Should Care More About the Post-Purchase Experience

Harvard Business

In 2005 A.G. Lafley, who at the time was CEO of the world’s largest advertiser, Procter & Gamble, introduced a marketing concept he called “the moment of truth” for building brand loyalty. Rather, it’s the beginning of a relationship. This is the new moment of truth for online shoppers.

Retail 127
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How Companies Use Strategically Timed Announcements to Confuse the Market

Harvard Business

On October 23, 1996, the day AT&T announced that John Walter, an industry outsider, would be named CEO, the company’s market valuation dropped by $4 billion. Stock market reactions are often used to judge whether a firm’s actions are successful. We tested our ideas using a sample of roughly 800 acquisitions in the U.S.,