How Tony’s Chocolonely Created a Purpose-Driven (and Profitable) Supply Chain
Harvard Business
SEPTEMBER 11, 2023
In this article, the authors look at the experience of Tony’s Chocolonely, a Dutch chocolate brand founded in 2005, which set itself a mission to sell 100% slavery-free chocolate. In the cocoa industry, for example, the average farmer cultivates between three and five hectares to earn less than two dollars a day.
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