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Perspectives on “The 24-Hour Customer” (Strategy, Marketing, and Innovation Book) in Context of Marketing Segmentation

Steve Shu Consulting

In my mind, the book is excellent for executives, strategists, marketing, and innovators. In this post, rather than addressing an overview of Adrian Ott’s total approach, I’ll simply point out one of the key frameworks and cover why it renews and gives marketing segmentation the respect it deserves. Adrian, excellent work on the book!

Marketing 256
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Consultant Ninja: Why the US Housing Market is still royally screwed.

Consultant Ninja

Why the US Housing Market is still royally screwed. As a potential homeowner, Ive been trying to assess which way the housing market is going. Ive seen in my local market "falling prices" "bidding wars", and "all cash buyers." Am I going to miss out on the next bull market? Monday, May 16, 2011. What does it mean?

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European Service Prices Plunge at Steepest Rate Since January 2010; Reflections on Keynesian Stupidity

MishTalk

Average prices charged for goods and services showed the largest monthly fall since February 2010, having now fallen almost continually for just over two-and-a-half years. My Comments Prices received plunge the steepest since January 2010, but input prices are up. Prices were increasingly being cut in order to help boost sales.

Sales 73
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Five Housing Headwinds; Mortgage Originations Lowest Since 2010; Refinancible Loan Percentage Collapses; Payment Shock

MishTalk

Origination Volume Lowest Since 2010 Refi Activity Collapses with Rising Rates 2013 Best Vintage on Record Home Equity Loans Up Refinancible Loan Percentage Collapses Payment Shock on HELOCs Key Takeaways Performance on 2013 origination is at record highs because of record low interest rates coupled with rising home values.

Metrics 64
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Fed Balance Sheet vs. Stock Market; Will QE Cause Inflation?

MishTalk

Minyanville Business and Market News. China Financial Markets. Market Oracle. Market Ticker. Real Clear Markets. Fed Balance Sheet vs. Stock Market; Will QE Cause Inflation? Fed Balance Sheet vs. Stock Market. Sitka Pacific. Recent Posts. Featured Links. Automatic Earth. Bay Area Real Estate Trends.

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$550 Billion Energy Junk Bond Bubble Busts; "Whac-A-Mole" Distortions in Multiple Markets

MishTalk

Energy investment added to GDP since 2010, with $550 billion in bond and loan offerings. Since early 2010, energy producers have raised $550 billion of new bonds and loans as the Federal Reserve held borrowing costs near zero, according to Deutsche Bank AG. markets as unprecedented Fed stimulus fuels a hunt for yield.

Energy 78
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Want to Start a Consulting Business? 10 Reasons Why You Should!

Consulting Matters

It was back in 2010 when I officially launched my website and grew my consulting business from $0-$300,000 in the first 18 months. Stepping outside my comfort zone and expanding the edge of my competence not just delivered a marketing tool that established me as an expert and brought clients to me. Sounds exciting, right?