Perspectives on “The 24-Hour Customer” (Strategy, Marketing, and Innovation Book) in Context of Marketing Segmentation
Steve Shu Consulting
JUNE 30, 2010
In my mind, the book is excellent for executives, strategists, marketing, and innovators. In this post, rather than addressing an overview of Adrian Ott’s total approach, I’ll simply point out one of the key frameworks and cover why it renews and gives marketing segmentation the respect it deserves. Adrian, excellent work on the book!
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