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Perspectives on “The 24-Hour Customer” (Strategy, Marketing, and Innovation Book) in Context of Marketing Segmentation

Steve Shu Consulting

From a strategy perspective, the approaches are well-structured and remind me of timeless, Michael Porter-esque classics. If you started with the “who” dimension, you might start with a marketing segmentation strategy that is focused on middle-class families in a metro area. Ott, CEO and founder of Exponential Edge Inc.

Marketing 256
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CEO Succession 2010: The Four Types of CEOs - Strategy+Business

Strategy+Business

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Consulting exit opportunity: Senior Manager, Strategy & Analytics at Live Nation Entertainment

Management Consulted

Our friends at Live Nation Entertainment (yes, the same Live Nation that merged with Ticketmaster in 2010) just shared a great 6-figure job opportunity with us, and we wanted to pass it along to you! This role lies at the … Continue Reading.

Strategy 100
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Is Peter Mandelson really a strategy consultant?

Tom Spencer

In 2010 after the voters ejected him from government, Lord Mandelson launched a consultancy called Global Counsel of which he is still Chairman. But the House is rather an unworldly place and its members and staff may not know what a recognized, professional strategy consultant is expected to do. Formulating strategies.

Strategy 117
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Consultant Ninja: How Consultants Manage Frequent Flyer Miles.

Consultant Ninja

Monday, September 27, 2010. September 28, 2010 at 10:41 AM. September 28, 2010 at 11:40 AM. October 10, 2010 at 10:40 AM. October 10, 2010 at 11:13 AM. October 28, 2010 at 11:06 PM. November 25, 2010 at 11:59 AM. November 25, 2010 at 12:52 PM. Monday, September 27, 2010. The ANALyst.

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Is Behavioral Economics Used in Business?

Steve Shu Consulting

Back in 2010, I was part of a team that started one of the early behavioral finance centers with one of the investment manufacturing firms in the United States. One key observation I’ve had is that certain companies can have different strategies for implementing behavioral economics.

Mercer 186
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Consultant Ninja: Why PowerPoint is Bad: Management Consulting.

Consultant Ninja

Friday, July 23, 2010. Source: Microsoft Q4 2010 Webcast. The worst bit is obviously the line "office 2010 is off to a great start" I think it should be replaced with: "Office 2010 should be taken out the back of the chemical sheds and shot" July 25, 2010 at 5:10 PM. August 19, 2010 at 4:40 PM.