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Perspectives on “The 24-Hour Customer” (Strategy, Marketing, and Innovation Book) in Context of Marketing Segmentation

Steve Shu Consulting

From a strategy perspective, the approaches are well-structured and remind me of timeless, Michael Porter-esque classics. If you started with the “who” dimension, you might start with a marketing segmentation strategy that is focused on middle-class families in a metro area. Ott, CEO and founder of Exponential Edge Inc.

Marketing 256
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Consulting exit opportunity: Senior Manager, Strategy & Analytics at Live Nation Entertainment

Management Consulted

Our friends at Live Nation Entertainment (yes, the same Live Nation that merged with Ticketmaster in 2010) just shared a great 6-figure job opportunity with us, and we wanted to pass it along to you! This role lies at the … Continue Reading.

Strategy 100
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Is Peter Mandelson really a strategy consultant?

Tom Spencer

In 2010 after the voters ejected him from government, Lord Mandelson launched a consultancy called Global Counsel of which he is still Chairman. But the House is rather an unworldly place and its members and staff may not know what a recognized, professional strategy consultant is expected to do. Formulating strategies.

Strategy 117
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European Service Prices Plunge at Steepest Rate Since January 2010; Reflections on Keynesian Stupidity

MishTalk

Average prices charged for goods and services showed the largest monthly fall since February 2010, having now fallen almost continually for just over two-and-a-half years. My Comments Prices received plunge the steepest since January 2010, but input prices are up. Prices were increasingly being cut in order to help boost sales.

Sales 73
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Consultant Ninja: How Consultants Manage Frequent Flyer Miles.

Consultant Ninja

Monday, September 27, 2010. September 28, 2010 at 10:41 AM. September 28, 2010 at 11:40 AM. October 10, 2010 at 10:40 AM. October 10, 2010 at 11:13 AM. October 28, 2010 at 11:06 PM. November 25, 2010 at 11:59 AM. November 25, 2010 at 12:52 PM. Monday, September 27, 2010. The ANALyst.

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Five Housing Headwinds; Mortgage Originations Lowest Since 2010; Refinancible Loan Percentage Collapses; Payment Shock

MishTalk

Origination Volume Lowest Since 2010 Refi Activity Collapses with Rising Rates 2013 Best Vintage on Record Home Equity Loans Up Refinancible Loan Percentage Collapses Payment Shock on HELOCs Key Takeaways Performance on 2013 origination is at record highs because of record low interest rates coupled with rising home values.

Metrics 64
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Is Behavioral Economics Used in Business?

Steve Shu Consulting

Back in 2010, I was part of a team that started one of the early behavioral finance centers with one of the investment manufacturing firms in the United States. One key observation I’ve had is that certain companies can have different strategies for implementing behavioral economics.

Mercer 186