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B2B Salespeople Need to Act More Like Travel Agents

Harvard Business

According to the travel and leisure marketing firm MMGY, the use of travel agents increased by 50% from 2014 to 2015. Here are examples of how firms in three industries are simplifying the purchase process, and the specific tactics they are using: An employee wellness benefits provider uses content marketing.

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Latest NPS Benchmark Scores Reveal Customer Experience Shifts

1 to 1

One of the most popular metrics used by marketers is Net Promoter Score (NPS), a simple loyalty measurement to gauge customer satisfaction and likelihood to recommend. Last week, I had a chance to speak with Satmetrix data scientist Brendan Rocks about the results from the company''s 2014 Net Promoter Industry Benchmarks reports.

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2014 List of Strategy Consulting Firms in Sydney

Tom Spencer

The definitive 2014 List of Strategy Consulting Firms in Sydney. Below is our 2014 list of strategy consulting firms in Sydney. The firms on the 2014 list are: Nous Group. Kearney’s services include strategy, innovation, sales & marketing, operations, strategic IT, and procurement. Source: Flickr ). Momentum Partners.

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Venture Capital Risk Taking and Cash Burn Rates Unprecedented Since 1999; 47% of Nasdaq in Bear Market

MishTalk

Bill Gurley, partner at Silicon Valley-based investor Benchmark, sounded the horn of doom on Monday warning that “Silicon Valley as a whole or that the venture-capital community or startup community is taking on an excessive amount of risk right now.” Record S&P 500 Masks 47% of Nasdaq Mired in Bear Market Speculation is running rampant.

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Your Whole Company Needs to Be Distinctive, Not Just Your Product

Harvard Business

Back in the 1980s, a company could set itself apart through scale, being the largest company in a category provided leverage over costs, back office processes, distribution, and marketing effectiveness. Consider, for example, the way many credit cards are marketed. Our recommendations include: Be skeptical of benchmarking.

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A Refresher on Discovery-Driven Planning

Harvard Business

So you look at past projects, gather and analyze relevant market data, make predictions about how much revenue you’ll be able to generate, decide what resources you’ll need, and set milestones to reach your targets. ” Step 2: Do benchmarking. Not so fast. Where Did Discovery-Driven Planning Originate?

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Nonfarm Payrolls +113,000, Median Bloomberg Estimate 180,000; Huge March 2013 Employment Revision

MishTalk

The benchmark revision incorporates a large non-economic change that resulted from a reclassification of 466,000 jobs from private households (out of scope by CES definition) to services for the elderly and disabled (in scope for CES). The household survey shows a gain of employment of 638,000. That said, revisions were in play.

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