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How Customers Come to Think of a Product as an Extension of Themselves

Harvard Business

That’s when consumers feel so invested in a product that it becomes an extension of themselves. Companies that encourage psychological ownership can entice customers to buy more products, at higher prices, and even to willingly promote those products among their friends. Sales turned around, rising 2.5

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Your New Hit Product Might Be Underpriced

Harvard Business

The odds are stacked against new products or services. We have diagnosed thousands of product failures over the last 30 years, and have found recurring patterns. Often new products are over-engineered with too many features, usually at too high a price. The problem with wildly successful products.

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Research: When Retail Workers Have Stable Schedules, Sales and Productivity Go Up

Harvard Business

Increasing staffing, they found, could increase sales and profits. These extra hours were not part of the manager’s labor budget and were only given to the stores that were identified as likely to increase their sales by Co-PI Kesavan’s analysis. More-stable scheduling increased sales and labor productivity.

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Retail Sales "Unexpectedly" Decline; December Revised Lower, GDP Estimates Follow

MishTalk

In a rare, back-to-back performance, retail sales in the US fell for the second month after a downward revision put December sales into the red. While the two straight months of declining sales most likely reflected frigid temperatures, there were also signs of general weakness creeping in as online sales also fell.

Retail 71
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2014 List of Strategy Consulting Firms in Sydney

Tom Spencer

The definitive 2014 List of Strategy Consulting Firms in Sydney. Below is our 2014 list of strategy consulting firms in Sydney. The firms on the 2014 list are: Nous Group. Kearney’s services include strategy, innovation, sales & marketing, operations, strategic IT, and procurement. Source: Flickr ). Momentum Partners.

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More Universities Need to Teach Sales

Harvard Business

For decades, Sales and Academia remained worlds apart and the business world did fine. But Sales is changing, Academia is out of touch, and this is bad for business and the academy. Sales was traditionally seen as a form of service work, with an emphasis primarily on developing moral character.

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Two-Week Price Inflation in Argentina hits 30%, US Products Lead the Way; Currency Devaluations Hit P&G Earnings

MishTalk

A tour of various supermarkets in the city of Buenos Aires, found escalating inflation is much higher in stock products, perfumery and milk. Forbes explains Venezuela, Argentina Currency Devaluations Hit P&G Expected Sales And Earnings. certain P&G products — are exchanged. Here are some price increases from the article.