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Replacing the Sales Funnel with the Sales Flywheel

Harvard Business

I’ve been using the sales funnel for 28 years, my whole career. When I started my career, the most profitable application of force was in sales. Back in the 1990s, sales reps had a lot of information, while customers had relatively little. Sales reps leveraged that information gap to create a lot of trust.

Sales 132
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How Do I Include a Call to Action In My Newsletter?

David A Fields

How do I avoid being salesy AND include a sales call to action? Text and images are © 2015 David A. What advice would you give this consultant? What call to action do you include in your newsletter? Share your thoughts by using the comment box below. Fields, all rights reserved.

Sales 150
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Study: More Frequent Sales Quotas Help Volume but Hurt Profits

Harvard Business

While past quantitative research has investigated some of these issues, in our recent study we focused on an under-researched aspect of salesforce compensation: sales quotas. For the remainder of the stores, a daily quota (more temporally frequent) plan was implemented for the entire month of May 2015.

Sales 71
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The Leadership Blind Spots at Wells Fargo

Harvard Business

The post-scandal scrutiny of Wells Fargo’s culture has so far focused on the high-pressure sales environment that drove employees to create as many as two million fake accounts. The bank has since fired 5,300 employees for the illegal behavior and eliminated retail bank sales goals entirely. But the fallout is far from over.

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How AI Is Streamlining Marketing and Sales

Harvard Business

Turing’s thought experiment spawned scores of science-fiction tales, such as the 2015 hit movie Ex Machina. The company collects thousands of sales leads from the businesses it serves, and it wishes to interact with them in the intimate, personal manner consumers have come to expect.

Sales 71
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A Study of 46,000 Shoppers Shows That Omnichannel Retailing Works

Harvard Business

Retail sales through digital channels (including mobile sales) increased by a massive 23% in 2015. Amazon is the biggest beneficiary, now accounting for 26% of all online retail sales. ” Online retail, on the other hand, is thriving. Much of these gains have gone to online retailers.

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Diversify and Create Multiple Income Streams as a Consultant with Dorie Clark: Podcast #11

Consulting Success

At this time, your business may be over weighted with sales activity, but this effort is essential to later success. The early work that you put into sales will buy you more time later to focus on marketing. Shifting your ratios toward marketing, and away from sales, will help you achieve a greater long-term benefit.