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Inside Nudging: Implementing Behavioral Science Initiatives to be released in June 2016

Steve Shu Consulting

My new book, Inside Nudging: Implementing Behavioral Science Initiatives , will be released in June 2016.

Sales 150
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What Blockchain Could Mean for Marketing

Harvard Business

A higher “Volume” of data has led to more efficient decision-making in numerous instances, such as in programmatic marketing and in banking. In the field of data-driven marketing, an answer to addressing this limitation lies in blockchain technology. Data-Driven Marketing. Distributed Database. Insight Center.

Marketing 139
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What Creativity in Marketing Looks Like Today

Harvard Business

What makes marketing creative? Is a creative marketer more artist or entrepreneur? Historically, the term “marketing creative” has been associated with the words and pictures that go into ad campaigns. But marketing, like other corporate functions, has become more complex and rigorous.

Marketing 134
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The Real Reason the German Labor Market Is Booming

Harvard Business

Considering how Germany anchors a European continent plagued by high unemployment and slow growth, its labor market is on fire. trillion in 2016. Figures for 2016 forecast a surplus of $25 billion. Analysts criticized the country’s labor market institutions as particularly inflexible. With just 2.6

Marketing 136
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How Blockchain Can Help Marketers Build Better Relationships with Their Customers

Harvard Business

Blockchain has important implications for marketing and advertising. But according to The CMO Survey , only 8% of firms rate the use of blockchain in marketing as moderately or very important. This combination creates a natural barrier to entry and has likely caused marketers to take a “wait and see” approach.

Marketing 129
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Fintech in Capital Markets: A Land of Opportunity

BCG

Focus Monday, November 07, 2016. The financial technology (fintech) phenomenon first started to evolve in the capital markets (CM) industry more than 40 years ago. This shortfall is partly due to the highly specialized and regulated nature of capital markets, which may hinder outside investors.

Marketing 110
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If You're a SME Make Extra Money with GLG

Successful Independent Consulting

It’s hard to know if your expertise will be in demand, but like most solopreneur marketing, the more specific your niche, the better. I didn’t upload a résumé and it said I’ve only been an independent consultant since 2016, although I’ve worked as one since 2004.) Based on my research, I suggest you have at least 15 years’ experience.

Talent 297