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African Consumer Sentiment 2016: The Promise of New Markets

BCG

Focus Tuesday, June 21, 2016. A wide range of products and services have already found enthusiastic buyers. And certain products—like mobile phones—are a greater priority than food in some regions. But nothing could be further from the truth. If projections hold, Africa will have over 1.1

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Impact of Data Analytics in Consulting

Tom Spencer

Finding valuable insights: Structured and unstructured data sources can uncover patterns and relationships that reveal customer needs, expose system vulnerabilities and improve productivity and performance. This can significantly cut time in the market and improve quality.

Data 106
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Big Data in Marketing – It Is Here To Stay

Tom Spencer

This is especially important for marketers whose job is to connect consumers and products. In some ways, the use of Big Data in marketing is only continuing and extending a trend that has been going on for many years already: market-oriented marketing. Big Data helps them to do exactly that.

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Will Cognitive Computing Disrupt the High-Skill Labor Market?

Tom Spencer

She danced to requests and wittily answered customers’ questions on topics which ranged from product information and weather forecasts to their love life. Even marketing professionals nowadays might need to understand data analytics, SEO optimization or how to develop advanced algorithms.

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The Real Reason the German Labor Market Is Booming

Harvard Business

Considering how Germany anchors a European continent plagued by high unemployment and slow growth, its labor market is on fire. trillion in 2016. Figures for 2016 forecast a surplus of $25 billion. Analysts criticized the country’s labor market institutions as particularly inflexible. With just 2.6

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What Creativity in Marketing Looks Like Today

Harvard Business

What makes marketing creative? Is a creative marketer more artist or entrepreneur? Historically, the term “marketing creative” has been associated with the words and pictures that go into ad campaigns. But marketing, like other corporate functions, has become more complex and rigorous.

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3 Steps To Building A Stand Out Portfolio With Emma Sharley: Podcast #25

Consulting Success

Description: On this episode, I’m talking with Emma Sharley, an experienced and very successful brand and marketing consultant in Australia. She works with retail, technology, and lifestyle client companies on setting up market and brand strategies, brand positioning, transitioning markets, and marketing new products lines.

Retail 154