Marketing Mix Modeling MMM (Part 3 of 3)
Tom Spencer
AUGUST 29, 2020
MMM assists marketers in optimizing future spends and maximizing effectiveness (i.e. We can construct a regression equation that considers the proportion of investments in different marketing channels and develop an algorithm to maximize revenues. Consider Product ABC from a leading retailer. Reading Time: 4 minutes. Case Study.
Let's personalize your content