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Leading Management Principles of the World’s Top Shipbuilders

Epicflow

Hyundai Heavy Industries Hyundai Heavy Industries (HHI) is a top South Korean shipbuilding company that holds roughly a 15% share of the world’s shipbuilding market. HHI had delivered more than 2,150 ships to 320 shipowners in 51 countries as of 2017. billion in revenue by 2022.

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What Creativity in Marketing Looks Like Today

Harvard Business

What makes marketing creative? Is a creative marketer more artist or entrepreneur? Historically, the term “marketing creative” has been associated with the words and pictures that go into ad campaigns. But marketing, like other corporate functions, has become more complex and rigorous.

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Why Marketing Analytics Hasn’t Lived Up to Its Promise

Harvard Business

The most recent results from The CMO Survey conducted by Duke University’s Fuqua School of Business and sponsored by Deloitte LLP and the American Marketing Association reports that the percentage of marketing budgets companies plan to allocate to analytics over the next three years will increase from 5.8% Data-Driven Marketing.

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Marketing Mix Modeling MMM (Part 3 of 3)

Tom Spencer

MMM assists marketers in optimizing future spends and maximizing effectiveness (i.e. We can construct a regression equation that considers the proportion of investments in different marketing channels and develop an algorithm to maximize revenues. Consider Product ABC from a leading retailer. Reading Time: 4 minutes. Case Study.

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Why Germany Still Has So Many Middle-Class Manufacturing Jobs

Harvard Business

However, 48% of the mid-sized world market leaders come from Germany. Moreover, Hidden Champions have also contributed to the sustainment of the German manufacturing base, and it is in large part thanks to them that nearly a quarter of the German gross domestic product continues to come from manufacturing. Only about 1.1%

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Why U.S. Grocery Chains Need More (and Better) Store-Brand Products

Harvard Business

In 2017, German discount grocery retailers ALDI and LIDL announced plans to open hundreds of new stores across the United States. Also in 2017, online retail giant Amazon bought Whole Foods, and has been rolling out a series of experiments in ordering, pricing, and delivery in stores across the country. market share in the country.

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Does Engaging with Customers on Facebook Lead to Better Product Ideas?

Harvard Business

Feedback on social media can serve as a valuable source of information for companies, helping them to improve and develop products and services. At end of 2016, Airbnb CEO Brian Chesky asked on Twitter what the company could launch in 2017. Anecdotes aside, does this user feedback actually help create better products?