Remove 2017 Remove Marketing Remove Sales
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IMC USA 2017 Conference Open for Registration!

IMC USA

Register Today for the 2017 IMC USA Consulting Conference! I am pleased to announce the IMC USA 2017 Annual Consulting Conference: Building Your Practice and Adding Value for Clients. Connect, Learn, Grow at IMC USA Conference 2017! Our 2017 Conference Venue. Atlanta Attractions.

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Marketing Mix Modeling MMM (Part 3 of 3)

Tom Spencer

MMM assists marketers in optimizing future spends and maximizing effectiveness (i.e. Then, budget allocation is done, by shifting money from low ROI mediums to high ROI mediums, thus maximizing sales while keeping the budget constant. Marketing data for the product is available for October to December 2017 (table below). *

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Making a Sale in 2017

Martinka Consulting

It’s inevitable whenever I’m working with a business owner client the subject ends up on sales (often combined with marketing). Too many people equate sales with 1960’s and 1970’s hard sell techniques dramatized by used car lots, carpet stores, etc. The post Making a Sale in 2017 appeared first on Martinka Consulting.

Sales 40
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Best Business Books 2017: Marketing

Strategy+Business

Cathy Taylor reviews the best business books on marketing and sales of the year. Joseph Turow's The Aisles Have Eyes takes a dim view of the potential uses of big data, analytics, and the Internet of Things to alter the way marketers relate to consumers.

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GM Says “Market is Definitely Slowing” Lowers Outlook for Vehicle Sales

MishTalk

2017 New Vehicle Sales , but not by enough in my estimation. Reuters reports GM Lowers Outlook for U.S. more…).

Sales 42
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Fun Discussion About Free Your Inner Nonfiction Writer with Mark Leslie Lefebvre

Johanna Rothman

I met Mark back in 2017 when I attended an Anthology workshop from the nice folks at WMG Publishing. I sold two short stories at that workshop, my very first short story sales. And why writing is so good for content marketing. At the time, he thought I was an experienced short story writer. (Uh, Enjoy, and laugh along with us.

Agile 83
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What Creativity in Marketing Looks Like Today

Harvard Business

What makes marketing creative? Is a creative marketer more artist or entrepreneur? Historically, the term “marketing creative” has been associated with the words and pictures that go into ad campaigns. But marketing, like other corporate functions, has become more complex and rigorous.