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IMC USA 2017 Conference Open for Registration!

IMC USA

Register Today for the 2017 IMC USA Consulting Conference! I am pleased to announce the IMC USA 2017 Annual Consulting Conference: Building Your Practice and Adding Value for Clients. Connect, Learn, Grow at IMC USA Conference 2017! Our 2017 Conference Venue. Atlanta Attractions.

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Leading Management Principles of the World’s Top Shipbuilders

Epicflow

Hyundai Heavy Industries Hyundai Heavy Industries (HHI) is a top South Korean shipbuilding company that holds roughly a 15% share of the world’s shipbuilding market. HHI had delivered more than 2,150 ships to 320 shipowners in 51 countries as of 2017. billion in revenue by 2022.

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What Creativity in Marketing Looks Like Today

Harvard Business

What makes marketing creative? Is a creative marketer more artist or entrepreneur? Historically, the term “marketing creative” has been associated with the words and pictures that go into ad campaigns. But marketing, like other corporate functions, has become more complex and rigorous.

Marketing 134
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Why Marketing Analytics Hasn’t Lived Up to Its Promise

Harvard Business

The most recent results from The CMO Survey conducted by Duke University’s Fuqua School of Business and sponsored by Deloitte LLP and the American Marketing Association reports that the percentage of marketing budgets companies plan to allocate to analytics over the next three years will increase from 5.8% Data-Driven Marketing.

Marketing 132
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Marketing Mix Modeling MMM (Part 3 of 3)

Tom Spencer

MMM assists marketers in optimizing future spends and maximizing effectiveness (i.e. Then, budget allocation is done, by shifting money from low ROI mediums to high ROI mediums, thus maximizing sales while keeping the budget constant. Marketing data for the product is available for October to December 2017 (table below). *

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Why CRM Projects Fail and How to Make Them More Successful

Harvard Business

In 2017, CIO magazine reported that around one-third of all customer relationship management (CRM) projects fail. Front-line sales professionals and managers rarely find the majority of these capabilities useful in winning more business for the company. And the sales team — well, they mostly hated it.

Sales 132
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Best Business Books 2017: Marketing

Strategy+Business

Cathy Taylor reviews the best business books on marketing and sales of the year. Joseph Turow's The Aisles Have Eyes takes a dim view of the potential uses of big data, analytics, and the Internet of Things to alter the way marketers relate to consumers.