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Bulger Partners – Strategy Consulting for the Software Economy

Management Consulted

In fact, the firm is already beating out heavyweights such as McKinsey, Bain, and Parthenon-EY for strategy projects in the tech sector due to better industry specialty. On the value creation side, Bulger Partners covers 13 different types of value assignments (growth strategy offerings, technical strategy, operations, etc.).

Software 165
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Leading Management Principles of the World’s Top Shipbuilders

Epicflow

Hyundai Heavy Industries Hyundai Heavy Industries (HHI) is a top South Korean shipbuilding company that holds roughly a 15% share of the world’s shipbuilding market. HHI had delivered more than 2,150 ships to 320 shipowners in 51 countries as of 2017. billion in revenue by 2022. The team has to know what’s priority number one.

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What Creativity in Marketing Looks Like Today

Harvard Business

What makes marketing creative? Is a creative marketer more artist or entrepreneur? Historically, the term “marketing creative” has been associated with the words and pictures that go into ad campaigns. But marketing, like other corporate functions, has become more complex and rigorous.

Marketing 134
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Why Marketing Analytics Hasn’t Lived Up to Its Promise

Harvard Business

The most recent results from The CMO Survey conducted by Duke University’s Fuqua School of Business and sponsored by Deloitte LLP and the American Marketing Association reports that the percentage of marketing budgets companies plan to allocate to analytics over the next three years will increase from 5.8% Data-Driven Marketing.

Marketing 132
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How Netflix’s Content Strategy Is Reshaping Movie Culture

Harvard Business

And we appreciate that Netflix is reportedly spending $6 billion on original content in 2017. But this decision is more important for Netflix because of its exclusive content strategy — the platform has every incentive to make you forget about all the movies it doesn’t have. In other words, out of sight, out of mind.

Film 134
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Marketing Mix Modeling MMM (Part 3 of 3)

Tom Spencer

MMM assists marketers in optimizing future spends and maximizing effectiveness (i.e. We can construct a regression equation that considers the proportion of investments in different marketing channels and develop an algorithm to maximize revenues. Reading Time: 4 minutes. it establishes which mediums are working better than others).

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Best Business Books 2017

Strategy+Business

Each year, strategy+business taps expert journalists, academics, and practitioners to review the best business books of the past year in seven genres: Innovation, Strategy, Narratives, Leadership, Economics, Marketing, and Management. Here is 2017's crop. See also Best Business Books 2017 -- in Pictures.