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Marketing When Budgets Are Down

Harvard Business

The general rule of enterprise finance is that marketing budgets drop like a stone at the first sign of trouble and rise like a feather once the environment is more settled. It’s tough to see a significant increase in marketing budgets in the near term.

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??Numbers to Know to Sell Tickets in 2023: 60, 30, 2.5B, and More.

Wakeman Consulting Group: Dave's Blog

Here’s a sneak preview number: There’s a projected 60% drop in Australia’s GDP in 2023. Next week, we look at the numbers that can help you create more sales opportunities in 2023. A Sneak Preview: A few of the ideas I’ll share with you on next week’s webinar: 2023 projects to see a 30% increase in international travel.

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New Regulations Place Sustainability and ESG at the Center of National and Global Business Competitiveness

Brimstone Consulting

Your strategy needs to consider current and future sustainability and ESG rules and regulations and market realities. 2023 is the year when multiple sustainability-related regulations will come fully online. California is also implementing a ban in 2023 for PFAS in paper, paperboard, and certain food packaging.

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Podcast Conferences: The Best Ones To Attend in 2023

Buzzsprout

Here are the best podcasting conferences in 2023 to empower you in your podcasting journey! IndyPod Summit 2023 February 2 | 10 a.m. Africa Podcast Day 2023 February 12 | Nairobi, Nairobi, Kenya + virtual | $75 or $300 Africa Podcast Day is the continent's biggest podcast festival. You can register now to save your spot!

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2023: Are Discounts Still For Dummies?

Wakeman Consulting Group: Dave's Blog

At the start of 2023, I saw articles pop up about Tesla’s rush to discount their cars to “drive demand” and I decided it was time to revisit the OG blog post to answer the question: “Are Discounts Still For Dummies?!” Discounts teach your market to wait for the better deal. The post 2023: Are Discounts Still For Dummies?

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Book Birthday: Successful Independent Consulting: Focus on Relationships That Matter

Johanna Rothman

January 2023 Have you ever noticed that the fewer people you have on a project, the more crazy things happen? My editor was not available until after New Year's in 2023. Well, that was fine, since I was aiming for Q1 of 2023 to publish the book. I finally had a book I was proud of. I found a terrific editor who did that.

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Black Friday Cyber Monday Agency Deals, Discounts, and Savings Round Up

Kai Davis

A FREE 1-Hour Done With You Session, where our marketing experts will talk through your business and marketing challenges to learn what answers you're seeking. Read more about this Black Friday/Cyber Monday offer Deal Starts: 11/22/2023. Deal Ends: 11/28/2023. Deal Starts: 11/22/2023. Deal Ends: 11/29/2023.

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