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If a Pro Advertiser Described Your Consulting Firm, Here’s What She’d Say

David A Fields

The post If a Pro Advertiser Described Your Consulting Firm, Here’s What She’d Say appeared first on David A. Before we dive in, I invite you to glance at the clock and give yourself permission to focus on this for 15 minutes. Reading the article will take only … Continued. Fields Consulting Group.

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Does Personalized Advertising Work as Well as Tech Companies Claim?

Harvard Business

If you’re not careful, you’ll end up “acquiring” existing customers.

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Why Marketers Are Returning to Traditional Advertising

Harvard Business

Seven reasons companies are reinvesting in TV, radio, and print ads.

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Taxing the Rich, and the “Woke” Advertising Trend

Harvard Business

Youngme, Felix, and Mihir debate two of the dramatic and controversial tax ideas being proposed by Democrats (a 70% marginal income tax rate and a 2% wealth tax), before discussing the trend among brands like Gillette, Nike, and Pepsi to launch “woke” advertising campaigns. They also offer their After Hours picks for the week.

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What Digital Advertising Gets Wrong

Harvard Business

Too often, ads end up targeting people who would buy the product anyway.

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Research: How to Advertise to Distracted Consumers

Harvard Business

In a world full of distractions, your best strategy may be to embrace them.

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Tech at Work: How the End of Cookies Will Transform Digital Marketing

Harvard Business

What will the end of third-party cookies mean for digital advertising, online publishing, and the open Internet?