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David A Fields
JULY 19, 2022
The post If a Pro Advertiser Described Your Consulting Firm, Here’s What She’d Say appeared first on David A. Before we dive in, I invite you to glance at the clock and give yourself permission to focus on this for 15 minutes. Reading the article will take only … Continued. Fields Consulting Group.
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Harvard Business
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Harvard Business
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Too often, ads end up targeting people who would buy the product anyway.
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Harvard Business
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What will the end of third-party cookies mean for digital advertising, online publishing, and the open Internet?
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Epicflow
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The tool is tailored for professional services organizations (marketing, advertising, creative agencies, software, IT services, and management consulting sectors). The solution is suitable for advertising and digital agencies, consultancies, software and technology teams.
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Consulting Success
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Retooling Your Skills for Consulting in Media Advertising with Alex Bombeck: Podcast #37 is a post from: Consulting Success. President and Managing Director of North Highland, Alex Bombeck, has always believed that retooling and reskilling himself is an effective way.
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Harvard Business
JUNE 17, 2024
Major retailers are today, most notably Amazon, are creating and operating their own advertising platforms — and they’re making millions doing it. McKinsey estimates that by 2026, retail media will add $1.3 trillion to enterprise values in the U.S. alone, with profit margins between 50% and 70%.
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Harvard Business
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A survival guide for the new, privacy-centric iOS 14.5.
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Harvard Business
MAY 23, 2024
Enabled by internet tools, global advertising, and affordable tech, mighty-middle businesses often bootstrap, use contractors, and require entrepreneurs to acquire diverse skills. These startups aim for valuations in the high single-digit to high tens of millions within 5-10 years, targeting midsize niches with significant growth potential.
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Harvard Business
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An advertising executive opens up about how power and privilege affect representation within her industry.
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Successful Independent Consulting
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Additional deductions for things like office equipment, supplies, postage, advertising, professional fees, and dues for organizations (like the Professional Independent Consultants of America ) will add up to more savings. The IRS carefully scrutinizes this expense, so be sure you can justify the business deduction.
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Harvard Business
NOVEMBER 21, 2023
4) Make sure it’s a gift, not advertising. In this article, the authors outline five tips to consider when choosing what to buy this holiday season: 1) Don’t assume expensive gifts are the best. 2) Individualize when possible. 3) Focus on the practical and useful. 5) Don’t “compete” around the end of the year.
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Harvard Business
AUGUST 31, 2023
Today’s workers feel numbed by a fragmented, unpredictable, and overwhelming collection of collaboration tools — the very things advertised to boost their productivity. They know they’re overloaded and feel exhausted but believe there is little or nothing they can do to slow the onslaught of communication.
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Consulting Success
SEPTEMBER 3, 2018
While some people invest a lot of time into creating content or figuring out how to do advertising or speaking or going to a lot of trade shows, Barc Holmes of Coral Mountain Consulting has found an approach that works well for him. He is a master of not only building and nurturing, but strengthening relationships.
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David A Fields
SEPTEMBER 26, 2023
Based on data collected from lead generation firms and shared with us by hundreds of consulting firms, one sales benchmark, in particular, warrants your attention: the likelihood of cold, outbound lead generation (or, similarly, advertising) to result in a project for your consulting firm.
243 
Harvard Business
MAY 20, 2019
Especially at smaller companies.
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Harvard Business
AUGUST 21, 2023
The global digital advertising industry is estimated to be $600 billion and growing. As advertisers handed off day-to-day operations to a bewilderingly complex digital advertising supply chain, companies often don’t know where their ads are ending up — including on sites that spew disinformation and hate-speech.
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David A Fields
DECEMBER 20, 2022
Games, chocolates, electronics, more chocolates, cars (so the car advertisers would have you believe) with trunks full of chocolates. A lot of folks give and receive presents this time of year. As a consulting firm leader, you’re standing at a gift-giving nexus. Your consulting practice is a veritable cornucopia of gifts.
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Harvard Business
MARCH 6, 2024
Specifically, both B2C and B2B companies who view branding and advertising as a top two growth strategy are twice as likely to see revenue growth of 5% or more than those that don’t (67% to 33%). Companies that make the decision to put marketing at the core of their growth strategy outperform the competition, according to McKinsey research.
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Buzzsprout
MARCH 28, 2024
And this new wave of advertising isn't going anywhere; podcast ads are set to climb exceeding $4 billion in revenue by 2025. In this blog, we'll break down everything you need to know about podcast advertising and show you how to leverage different types of podcast ads for optimal results. Why is podcast advertising effective?
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Harvard Business
MARCH 3, 2022
Sponsor content from Persistent Systems.
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Harvard Business
NOVEMBER 9, 2020
After hiding his Pure OCD for years, advertising executive Aaron Harvey is trying to make workplaces more open to severe mental health issues.
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Tom Spencer
APRIL 4, 2021
Consulting firms often advertise the high level of responsibility that you will have in an entry-level position, but this is deceiving. In combination with the hours, spending four days a week away from home and needing the weekends to rest means that you may have to give up on your hobbies and drastically reduce your social circle.
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Consulting Success
JANUARY 21, 2019
Chris Kneeland’s work aims to understand how to get somebody to pay more and be more loyal while spending less on advertising and discounts. They have a higher than normal word of mouth or advocacy, and thus tend to spend lower than their competitive set on traditional media.
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Successful Independent Consulting
JANUARY 28, 2025
Most boutique firms dont openly advertise subcontracting roles, but they may still hire nonemployees for projects. Here's how to tap into this market: Find the Right Firms Start with internet searches that combine your area of expertise and location (e.g., boutique firms digital marketing Atlanta").
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Successful Independent Consulting
FEBRUARY 22, 2017
This concept is borrowed from advertising. What do I enjoy doing and do really well? For more help, use the tips and worksheet in my previous blog post Know Your Niche. Develop a “tagline” or one-sentence summary. A tag line should not be your job title or occupation.
296 
Harvard Business
MAY 14, 2018
In recent years, a major pain point for brands and advertisers has been the lack of transparency and accountability in being able to ascertain how their ad dollars have been spent. Digital advertising is complex, because ensuring that the media that was purchased was actually delivered as it was intended, is non-trival today.
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Harvard Business
DECEMBER 19, 2018
Youngme Moon, Felix Oberholzer-Gee, and Mihir Desai discuss Verizon’s write-down on Oath (Yahoo, AOL) and the challenges with building a digital advertising business. They also debate the notion of Radical Transparency, before sharing their After Hours picks for the week. Download this podcast. 21c Museum Hotels.
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Henry DeVries
MARCH 30, 2021
Invest quality time in key relationships with those who have the most credibility and experience, with the largest spheres of influence, ensuring they understand the full value of your solution and what it can mean for their business.
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Harvard Business
OCTOBER 1, 2018
Blockchain has important implications for marketing and advertising. There are implications for marketers and advertisers as well. Ending the Google-Facebook Advertising Duopoly. We believe that the Google-Facebook duopoly in digital advertising will soon be threatened by blockchain technology. RyanJLane/Getty Images.
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Harvard Business
AUGUST 6, 2019
Much of the advertising purchased during the Super Bowl is about selling corporate brands rather than products. Harvard Business School professor Shelle Santana discusses her case, “Super Bowl Storytelling,” (co-author: Jill Avery), regarding the art of storytelling on the world’s biggest television stage.
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Successful Independent Consulting
OCTOBER 10, 2019
Most vendor compliance processes require evidence of advertising to prove that you are a bona fide business, and a LinkedIn page is much easier and less expensive than a website.) Plus, having a polished company page on LinkedIn will take you one step closer to being paid as a vendor on 1099 tax basis. Obviously, first impressions matter.
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Many years ago, Tropicana took orange juice to a new level with its branding, marketing message, and advertisements. Raising the Bar. The company developed a solid product and charged a premium for it. Factory 10 has done much the same – it has raised the bar.
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The Fearless Marketer
FEBRUARY 8, 2021
When I was intensively studying marketing in the “early days” of Action Plan Marketing, I read Scientific Advertising by Claude Hopkins. Hopkins was the father of modern advertising and his clients included Goodyear Tires, Pepsodent Toothpaste, Palmolive Soap, Schlitz Beer, and Quaker Oats.
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Steve Shu Consulting
JULY 1, 2018
Ipsos: Behavioral Science Principles for Better Digital Advertising. Clover Health: New to Clover Health’s C-suite: A chief behavioral officer. Geisinger: Research Director, Applied Behavioral Insights @ Geisinger. Google: Behavioral Insights at Google. Lemonade: Lemonade Renters & Home Insurance | Protect The Stuff You Love.
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Consulting Success
NOVEMBER 6, 2017
When he started using Facebook as a major advertising platform for his work, he quickly became one of the most recognized agencies/consulting businesses in the market. Give: The Ultimate Guide to Using Facebook Advertising to Generate More Leads, More Clients, and Massive ROI by Nicholas Kusmich. But that was just the beginning.
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Harvard Business
SEPTEMBER 12, 2018
companies are expected to spend more than $37 billion dollars on social media promotion annually each year by 2020, representing 24% of the economy’s total digital advertising spend. Also, the managers typically had a budget for “boosting” posts.
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Jerry Fletcher
AUGUST 28, 2021
He is a personal hero of mine, one of the great advertising pioneers. Hopkins wrote Scientific Advertising which has sold 8 million copies (It is now available free on-line). His basic premise was that testing all components of marketing a product was essential to overcome the risks inherent in advertising. Steven Covey.
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Harvard Business
MARCH 27, 2018
” By that I mean companies that control a key platform which, like a coral reef, attracts to its ecosystem users, sellers, advertisers, software developers, apps, and accessory makers. Facebook, Google, Amazon, and similar companies are “data-opolies.” Significant costs on third parties.
131 
Tom Spencer
OCTOBER 25, 2024
Customer relationship management – Companies are expected to maintain positive customer relationship by investing in things like product safety, user experience, brand values, honest advertising, and data protection.
78 Harvard Business
JUNE 6, 2018
Our research has useful implications for marketers and advertisers. Take the example of Dunkin Donuts, which advertises its products as “real food for busy lifestyles.” In recent years a number of brands have used busyness as their ad campaigns.
144 Harvard Business
MAY 30, 2018
For example, while it is true that search advertising can be correlated with purchase because customers are in a motivated state to buy, it does not follow that ads caused sales. Even if the firm did not advertise, consumers are motivated to buy, so how does one know whether the ads were effective? purchase funnel metrics).
132 
Consulting Success
NOVEMBER 20, 2017
Description: David Baker is a consultant who has been working with marketing firms and advertising agencies since the late 1980s. David focuses on finances, benchmarking, performance, and positioning of firms, as well as PR, advertising, and more.
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