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You can explain your consulting firm’s work to prospects in language that is far more fascinating, exciting and, ultimately, more compelling than your standard, dull descriptions. The post If a Pro Advertiser Described Your Consulting Firm, Here’s What She’d Say appeared first on David A. Fields Consulting Group.
Tax season is probably the most important time for independent consultants to think like business owners. Additional deductions for things like office equipment, supplies, postage, advertising, professional fees, and dues for organizations (like the Professional Independent Consultants of America ) will add up to more savings.
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The tool is tailored for professional services organizations (marketing, advertising, creative agencies, software, IT services, and management consulting sectors). The solution serves agencies, consultants, IT teams, construction and engineering industries. It has AI-powered functionality for automation and forecasting.
Based on data collected from lead generation firms and shared with us by hundreds of consulting firms, one sales benchmark, in particular, warrants your attention: the likelihood of cold, outbound lead generation (or, similarly, advertising) to result in a project for your consulting firm. Fields Consulting Group.
Maybe it’s time to reconsider your marketing approach, particularly in your path to becoming a 7-figure consultant. Becoming A 7 Figure Consultant Through Relationships With Barc Holmes: Podcast #52 is a post from: Consulting Success. He is a master of not only building and nurturing, but strengthening relationships.
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One of the barriers in a consulting firm is having every form of competition and figuring out how to reinvent yourself to stand out from the crowd. Having the mindset of reinventing yourself plays an integral role when you are a solo consultant because it helps you provide different types of value to clients.
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Last week we held an MC exclusive subscriber giveaway contest – entrants told us in 200 words or less how they became interested in consulting. The prize for best answer was a FREE Consulting Case Bank and The Consulting Bible 3rd edition – a HUGE giveaway – so we weren’t surprised when we heard from so many of you.
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Games, chocolates, electronics, more chocolates, cars (so the car advertisers would have you believe) with trunks full of chocolates. As a consulting firm leader, you’re standing at a gift-giving nexus. Your consulting practice is a veritable cornucopia of gifts. Fields Consulting Group.
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In the consulting business, nothing gets people to connect with you more than telling your stories. Yuri Kruman of Master The Talk Consulting leveraged his talent for storytelling to do that. In this episode, Yuri shares how he got into building his consulting business, taking us into his transition from the startup world.
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Whether or not you have a website for your independent consulting business, it’s critical that you have a polished, professional profile on LinkedIn. Your headline functions the same as an advertisement headline; its primary purpose is to get the target audience to want to find out more. No one wants to hire a mousy, shy consultant!
“What are examples of some of the best consultant websites?” ” “Why does an independent consultant need a website?” ” As a specialist in design, copywriting, and marketing for consultants, I’m biased. I believe every consultant should have a website. It even instills confidence in you.
When he started using Facebook as a major advertising platform for his work, he quickly became one of the most recognized agencies/consulting businesses in the market. You won’t want to miss the story of the million-dollar road that this side hustle has taken Nicholas down, on this episode of the Consulting Success Podcast.
Most vendor compliance processes require evidence of advertising to prove that you are a bona fide business, and a LinkedIn page is much easier and less expensive than a website.) Your logo doesn’t need to be fancy, but you should have one. Obviously, first impressions matter.
He is a personal hero of mine, one of the great advertising pioneers. Hopkins wrote Scientific Advertising which has sold 8 million copies (It is now available free on-line). His basic premise was that testing all components of marketing a product was essential to overcome the risks inherent in advertising. Steven Covey.
As an independent consultant running your own business, good marketing is critical. For tips on filling out the “About” section on your company page or creating your tagline, see my related post Why and How Personal Branding is Vital for Independent Consultants.) Clearly, a professional image is vital.
Today I’m joined by seasoned consultant and passionate leader Ron Carucci. His work has taken him to over 20 countries in four different continents, and he is the author of several consulting and leadership books as well as a regular contributor to Forbes.com and the Harvard Business Review. Ron, welcome. Thanks for having me.
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BeSmart at Boston Consulting Group. Ipsos: Behavioral Science Principles for Better Digital Advertising. I also see more independent consultants in this space as compared to what I used to see 10 years ago. BEworks – Home – BEworks. BVA: BVA : BVA Nudge Unit. Disclosure: I am formally an advisor there).
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During both consulting recruiting and the initial months working in consulting, experienced by myself and my friends, the top priority for a consulting career which has been consistently emphasized has been delivering excellent client work. Such activities really do drive the vibrancy of a consulting firm. Networking.
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When I was intensively studying marketing in the “early days” of Action Plan Marketing, I read Scientific Advertising by Claude Hopkins. Hopkins was the father of modern advertising and his clients included Goodyear Tires, Pepsodent Toothpaste, Palmolive Soap, Schlitz Beer, and Quaker Oats.
Find your focus, share your knowledge, and write to win your place as a consulting expert. Description: Self-described “recovering consultant” Blair Enns is the CEO of Win Without Pitching, a sales training organization for creative professionals in the design, advertising, and public relations fields.
Recent court ruling likely to impact independent consultants in the U.S. This article was written by Henry Telfeian, a labor relations and employment attorney as well as the general counsel for the Professional Independent Consultants of America, Inc. PICA Inc.). Offer your services to the general public, for example, have a website.
She enthusiastically advocated that everyone interested in consulting should only go for boutique firms. Today, having acquired more perspectives from friends and colleagues with boutique firm experience, I have a greater appreciation of what it means to start a consulting career at a boutique firm. Exit Opportunities.
For the majority of consultants who are solopreneurs the only chance they have is when they are comfortably esconced in bed with that special person. The loner brain dump This occurs when an expert consultant happens to be a solo in her/his practice, home life and social life. Consulting: [link] Speaking: [link].
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