Successful Independent Consulting

SEPTEMBER 16, 2017

Also, the larger the firm, the more overhead the billing rate needs to cover such as partner salaries and bonuses, real estate, advertising, and training. Figure out your market rate. This is your market rate. So if the agency paid you $125 per hour, the client probably paid $155 to $175. Don’t discount.

Consulting 236

Consulting Real Estate Policies Operations 236

Harvard Business

FEBRUARY 23, 2017

All products have a constellation of features; we identified 26 cues that at least one of the two cultures nominated as relevant to creativity. To understand the psychology of how each culture views creativity, it’s helpful to know what both cultures agree indicates creativity, and then move to the features where there is disagreement.

Productivity 131

Productivity Fashion Culture Advertising 131

MishTalk

DECEMBER 28, 2013

RT reports French broadcasting watchdog CSA eager to tax YouTube, Facebook, Dailymotion France''s Superior Council of Audiovisual, an independent broadcasting authority, wants to impose taxes on media giants like YouTube, Facebook and Dailymotion to force them to contribute to financing French culture. billion ($1.8

Finance 78

Finance Culture Film Advertising 78

Clarity Consultants

OCTOBER 25, 2016

Here are a few things you should know about the latest additions to the job market. As the Generation Z attitude and lifestyle is influenced by the events and culture of their time, understanding this new workforce is an important goal of employers interested in staying current with the times. Don't Fear the Millennials.

Talent 149

Talent Trends Advertising Recruitment 149

Tom Spencer

AUGUST 18, 2023

Marketing consultants advise companies on marketing strategies and campaigns. Marketing consultants may work as freelancers, or as part of a digital agency (such as Slalom ), marketing agency (such as Ogilvy ), or larger firm that has digital and marketing capabilities (such as McKinsey Digital or BCG X ).

Marketing 78

Marketing Consulting Case Interview Interviews 78

Harvard Business

JUNE 4, 2018

Thoughtfully managed, recommendations can prove far more valuable to marketers than for the customers they ostensibly serve. Recommendation engines not only generate useful data for analyzing customer desires; they can be harnessed to make tactical and strategic recommendations for marketers. Data-Driven Marketing.

Engineering 73

Engineering Marketing Advertising Enterprise 73

Harvard Business

DECEMBER 23, 2021

Focus on products, narrative, pop culture, and customer needs.

Culture 193

Culture Productivity Advertising Sales 193

Harvard Business

MAY 7, 2018

Time is running out on personalized marketing as a means of continually raising the return on investment of campaigns. And the technology now exists for marketers to test with high confidence when to communicate and in what order — and to do so in near real time. How Leading Marketers Get Time on Their Side.

Marketing 73

Marketing Bain Advertising Data 73

Harvard Business

NOVEMBER 10, 2016

The global success of K-Pop did not happen by accident, nor is it simply an interesting cultural phenomenon. to Kazakhstan, and selects a few trainable and marketable individuals out of more than 300,000 applicants. Rather than market performers in a one-way manner, they nurture relationships with customers via social media.

Talent 129

Talent Media Advertising Industry 129

Harvard Business

APRIL 20, 2016

Dan Lyons’s book Disrupted is an often-delightful tour through startup culture, based on the author’s experience working at online marketing firm HubSpot. Today’s standard marketing playbook looks a lot like what Lyons describes in his book.

Marketing 70

Marketing Media Advertising eBook 70

Harvard Business

NOVEMBER 24, 2016

At this point, we all know that company culture plays a pivotal role in companies hurtling into out digital transformations. This is particularly true for the marketing department, which is changing at such a break-neck pace that marketing success now depends heavily on support from HR to identify and train new skillsets.

Marketing 70

Marketing Recruitment Recruiting Talent 70

Harvard Business

SEPTEMBER 26, 2018

Second, companies such as Nebraska Furniture Mart and JK Moving Services face a suit by the ACLU for using Facebook’s advertising tools to target employment ads exclusively at young men. Business leaders must recognize that a company’s employment practices can shape brand perceptions just as much as traditional marketing efforts.

Media 129

Media Culture Talent Company 129

Harvard Business

MAY 18, 2018

Organizations, processes, and cultures will be integrated for weeks and months after the organizations come together, causing disruption and uncertainty. History is littered with market leaders who didn’t see the opportunities ahead or take action on them. It makes the culture too risk averse and squelches momentum.

Agile 139

Agile Efficiency Culture Trends 139

Melissa Agnes

APRIL 30, 2015

I certainly see a few things – and not only the decision to launch such a complete and utter communications fail, but the fact that this campaign was launched in the first place reveals a lot about Bud Light’s – and their agency’s, if they had help from one – corporate culture. Come on people!

Marketing 73

Marketing How To Culture Conference 73

Tom Spencer

JULY 28, 2013

Just this week, two of the largest advertising entities, Omnicom and Publicis, announced a $35.1 Despite the frequency of these deals, a large number of market studies have indicated that “ 50% to 70% of mergers and acquisitions fail to create incremental shareholder value ”. billion merger.

Strategy& 98

Strategy& Strategy Strategy Case Interview 98

Harvard Business

JULY 26, 2018

Uber’s setback in the international market, however, wasn’t its first. To venture capitalists and the financial market, no business model is more attractive than a platform. Any platform still needs to achieve a product-market fit to succeed in the long run. We understood that a lot of people really use cash.

Recruitment 126

Recruitment Recruiting Transportation Advertising 126

Management Consulted

DECEMBER 23, 2013

Finally, some of the interesting business structure, culture and profitability challenges birthed out of the introduction of the Internet include intellectual property ownership issues, introduction/acceptance of new marketing strategies, customer definition, and how to make a profit. It used to be that only Ph.D.s

Strategy& 139

Strategy& Strategy Strategy Oliver Wyman 139

Tom Spencer

SEPTEMBER 17, 2021

Market-sizing, competitor-analysis, pricing-strategy and legal risk-assessment are all components to a standard case study which we tend to give primacy to, yet in many cases, we need to diverge from our usual framework considerably. Secondly, our marketing strategy had to reflect the specific culture of each target country.

Case Interview 88

Case Interview Case Study Case Studies Consulting 88

Successful Independent Consulting

JUNE 28, 2023

And how do we do it all without spending money and effort on digital advertising and direct marketing? Someone in your client’s tribe has a problem, and an eon of cultural conditioning has taught your client to help people in their tribe. How do we bring more clients into the fold? Stacey’s answer: focus on generating referrals.

How To 195

How To Chemicals Strategy Strategy& 195

Harvard Business

MARCH 22, 2017

Anyone who follows the cultural industries — art, music, publishing, theater, cinema — knows of the tussles between artists and those who feed off of their talents. Reputation systems that cull data from a token address’s transaction history and social media, to create a reputation score for that address.

Film 134

Film Intellectual Property Video Advertising 134

Harvard Business

MAY 16, 2016

Strategic alignment, for us, means that all elements of a business — including the market strategy and the way the company itself is organized — are arranged in such a way as to best support the fulfillment of its long-term purpose. But corporate leaders today seem to agree that strategic alignment is high on the list.

Banking 132

Banking Film Strategy Strategy& 132

Tom Spencer

MAY 31, 2024

Whether it’s financial services, healthcare, marketing, digital transformation, or sustainability, these firms bring a level of understanding and knowledge that can only be achieved through focused practice. As a result, these firms can quickly adapt to changes in the market and client needs.

Agile 88

Agile Advertising Travel Consulting 88

Harvard Business

OCTOBER 17, 2018

A recent study by Engagement Labs in the Journal of Advertising Research pointed out that online conversations about brands and offline conversations (as measured by their TalkTrack tracking study) were not strongly related. It’s also best to have a sense of the cultural context during the time you’re measuring sentiment.

Analysis 124

Analysis Advertising Media Study 124

Harvard Business

MAY 7, 2018

The same could be said for modern marketers — expectations for their technology stack are on the rise too. Bain & Company, in partnership with Google, surveyed nearly 1,700 global marketing and media decision makers to learn more about the value they’re gaining from investments in digital information and technology.

Data 70

Data Marketing Bain Media 70

Harvard Business

APRIL 7, 2016

Or, as it turns out, even the vicinity of 1455 Market Street, the address of Uber’s San Francisco headquarters. ” The company was already developing content, targeted specifically at recruits, that demonstrated its “culture and the type of company we want to be in 1, 5, and 10 years.” Looking for Millennials?

Recruitment 70

Recruitment Recruiting Talent Strategy& 70

Successful Independent Consulting

APRIL 14, 2017

Most independent consultants have no budget for marketing or advertising, yet they all wish they had a bigger client list. The second article provides tips for how to market yourself as an independent consultant using the Summary and Background sections. This is the third and final part in a series of articles.

Consulting 150

Consulting Examples Marketing System 150

Harvard Business

APRIL 12, 2017

The company’s stock lost hundreds of millions of market cap , but the damage to the brand (and future sales) may be far higher. For example, in China, a critical growth market for the airlines, the disturbing passenger-shot video story has gone super-viral (likely in part because the passenger manhandled by United was Asian).

Airlines 136

Airlines Video Operations Policies 136

Harvard Business

JULY 1, 2016

WhatsApp founders Jan Koum and Brian Acton launched their company with a straightforward proposition: They would create a messaging app that people wanted to use without bombarding them with advertising. At one end is a customer pain point or a potential new market. Not every company can (or should) reinvent its business model.

Productivity 132

Productivity Engineering Accenture Banking 132

Consulting Success

FEBRUARY 8, 2018

Self-described “recovering consultant” Blair Enns is the CEO of Win Without Pitching, a sales training organization for creative professionals in the design, advertising, and public relations fields. I stumbled into advertising. I worked in advertising for about a dozen years or so at some point. What were you doing before?

Consulting 127

Consulting Productivity Advertising Training 127

Harvard Business

MARCH 8, 2017

This initial lack of commercial players and interests was critical — it allowed the formation of a network architecture that shared resources in a way that would not have occurred in a market-driven system. The “killer app” for the early internet was email; it’s what drove adoption and strengthened the network.

Media 195

Media Banking Financial System 195

Harmonious Workplaces

DECEMBER 27, 2023

Retained search firms and recruiters play a crucial role in attracting and retaining human capital in organizations across cultures (Allen & Vardaman, 2017). Increased Time and Resource Expenditure: The recruitment process can be time-consuming and resource-intensive, involving advertising, screening, interviewing, and negotiating offers.

Recruitment 98

Recruitment Recruiting Meeting B2C 98

Seth Godin Blog

JANUARY 2, 2019

If you need to persuade someone to take action, you’re doing marketing. If you’re looking for votes at the city council meeting, or looking for a promotion, you’re marketing. Marketing goes way beyond advertising, email pitches or the way you do pricing. ” Those are very different things. .”

Marketing 37

Marketing Advertising Media Culture 37

Harvard Business

OCTOBER 4, 2016

Despite the fact that Niantic, the American software development company that developed Pokémon Go, has failed to maintain high levels of engagement on the game (its current user base is now 30 million users), the phenomenon demonstrated AR’s potential to be adopted by mainstream culture. Phase 3: A broader range of uses.

Tourism 120

Tourism Fashion Software Development 120

Harvard Business

FEBRUARY 7, 2018

We also supplemented the survey with well-known brand rankings, Net Promoter Scores (NPS), and an analysis of their marketing expenditures and strategies. Vail Resorts remade their entire marketing strategy with a program called EpicMix. We asked them about their perception, usage, preference, and advocacy for the brands.

Advertising 73

Advertising B2B Survey B2C 73

Harvard Business

JULY 11, 2017

billion in 2014 to help it make the leap from a traditional advertising company to a digital one. The ultimate goal is to signal to the market that the digital acquisition is part of a series of moves that will help you adapt and win in the digitalization of your industry. Let’s start with financing the deal. Insight Center.

Company 73

Company Finance Advertising Tools 73

Harvard Business

MARCH 20, 2017

A strong, transparent, and trust-driven culture plays a central role in driving a scale-down decision and in managing the process as the it unfolds. With his media vendors, he decided the best thing to do was to advise each of them that the client whose advertising they were running was changing agencies. No problems there.

Media 107

Media Company Culture Software 107

Seth Godin Blog

NOVEMBER 9, 2015

Media drives our expectations, our conversations and our culture. Infomercials, mail order catalogs and many sorts of digital media are considered direct marketing.    It takes guts to be a brand marketer. Brand marketers don't do math. They pay attention to the culture instead. We have no idea.

Advertising 20

Advertising Culture Media Marketing 20