Tom Spencer

OCTOBER 25, 2024

Environmental Metrics: These measure a company’s impact on the planet, including emissions, energy efficiency, waste management, water usage, and sustainability of the supply chain. ESG metrics provide a framework for evaluating business performance along three dimensions.

Metrics 78

Metrics Ethics Government Financial 78

Harvard Business

MAY 3, 2016

Although machine-reengineering is new, companies are already seeing striking results with it, particularly in boosts to speed and efficiency. The technology can pick out kinds of people — mountain climbers, for instance — to help advertisers more efficiently match ads to the videos. Market monitoring.

Efficiency 70

Efficiency Company Data Engineering 70

Harvard Business

MAY 25, 2016

Building models with web search data as one of the inputs reduces mean absolute forecast error, a standard measure of prediction accuracy, for monthly national sales predictions on the order of 40% from baseline for auto makes with relatively small market shares, compared to traditional time-series models. Improved pricing.

Data 132

Data Advertising Operations Case Studies 132

Harvard Business

APRIL 19, 2016

Some companies increase their social media staff to offer live responses during big events like the Super Bowl or the Grammys, but then they return to predominately one-way social media or content marketing. Here is a simple process from my book Social Media Strategy, Marketing, and Advertising in the Consumer Revolution.

Media 70

Media Marketing Software Efficiency 70

Harvard Business

MAY 7, 2018

Time is running out on personalized marketing as a means of continually raising the return on investment of campaigns. By communicating at the most opportune times based on insights into consumer behavior, companies can generate more business with fewer or more efficient ads, or expand their audience to find unexpected wins.

Marketing 71

Marketing Bain Advertising Data 71

Harvard Business

MAY 29, 2018

The marketing industry will be no exception. AI holds great promise for making marketing more intelligent, efficient, consumer-friendly, and, ultimately, more effective. Data-Driven Marketing. But first, what are some examples of how AI can help make marketing more effective? Using AI in Marketing.

Marketing 71

Marketing Data Ethics Policies 71

Harvard Business

MAY 18, 2018

To infuse change agility into your culture, mid- and front-line leaders — who are closest to the markets, customers, and daily operations — need to be encouraged and incented to see opportunities in what they do every day. History is littered with market leaders who didn’t see the opportunities ahead or take action on them.

Agile 136

Agile Efficiency Culture Trends 136

Harvard Business

OCTOBER 9, 2018

This includes investing in more efficient lighting and HVAC systems; using new software and AI to make buildings and operations more efficient; improving fleet logistics and introducing greener vehicles; and reducing packaging and product weight. Pathway two is what we’re doing now, and it sounds so tranquil and market-based.

Energy 132

Energy Government Efficiency Transportation 132

Harvard Business

JUNE 12, 2017

The reps also become more efficient because Angie routes the right leads to the right reps. According to Scott Berns, CenturyLink’s Director of Marketing Operations, the company has approximately 1,600 sales people, and the Angie pilot started with four of them.

Sales 71

Sales Marketing Tools Telecommunications 71

Tom Spencer

OCTOBER 8, 2013

A framework to help executives, senior managers and marketers devise strategies for future growth. The Ansoff Matrix is particularly useful for strategic planning because it provides a framework to help executives, senior managers and marketers devise strategies for future growth. What is a Product-Market Growth Strategy?

Productivity 113

Productivity Transportation Development Marketing 113

Harvard Business

JUNE 1, 2017

About one-third of all advertising dollars are now spent online. The key selling proposition of online advertising versus physical-world advertising is its trackability, the ability to connect the dots between ad exposure and purchases. These moves are big leaps forward for advertisers.

Advertising 71

Advertising Retail Data Accenture 71

Harvard Business

MAY 28, 2018

With a $25,000 personal investment and a small office in her home, she began aggregating sales leads and aggressively acquiring customers through very traditional marketing means — like yellow page advertisements. It was 2001, and online advertising was at its nascent stage. Data-Driven Marketing. Insight Center.

Retail 71

Retail Advertising Media Data 71

Management Consulted

DECEMBER 23, 2013

Finally, some of the interesting business structure, culture and profitability challenges birthed out of the introduction of the Internet include intellectual property ownership issues, introduction/acceptance of new marketing strategies, customer definition, and how to make a profit. Overall summary/conclusion.

Strategy 139

Strategy Strategy& Strategy Oliver Wyman 139

Harvard Business

APRIL 9, 2018

GDPR also bears more than a hint of the kind of protectionism that has featured prominently in EU technology policy since the 2015 release of the plan for a “Digital Single Market,” including recent announcements of new taxes for U.S.-based based internet companies and continued antitrust complaints by EU regulators.

Data 131

Data Advertising Government Software 131

Harvard Business

JULY 6, 2017

The EU’s case asserts, among other things, that Google unfairly exploits its dominance in search engines and smartphone operating systems to restrict competition in shopping services, ad placement services, and smartphone app store markets. The coming battle in antitrust will not be about controlling markets in the traditional sense.

Company 118

Company Engineering Operations Construction 118

Harvard Business

DECEMBER 12, 2016

Instead, it should try to persuade them that competition in the mobile space is radically different from that in traditional markets and consequently, the European Union — and the United States, for that matter — should revamp their antitrust laws. Instead, it has just focused on the mobile-operating-system market.

Efficiency 70

Efficiency Operations Engineering System 70

Tom Spencer

NOVEMBER 14, 2011

In contrast, economies of scope is a lesser known concept particularly relevant to small and medium sized enterprises (SMEs) that may not have access to large markets or the ability to produce at scale. Marketing – The cost of advertising can be shared across products.

Cash Flow 117

Cash Flow Consulting Productivity Telecommunications 117

Harvard Business

JANUARY 3, 2017

People flock to Facebook, for example, because most of their friends and family are on it, which in turn allows Facebook to collect a large amount of data about us, and attract advertisers. It is a misconception to think that network effects inevitably and always lead to a winner-take-all market. Complements are not substitutes.

Industry 134

Industry Consulting Development Marketing 134

Harvard Business

AUGUST 30, 2016

Measuring Marketing Insights. While efficient warehousing and logistics is part of the answer, Amazon uses customers’ past purchase behavior to predict what they are likely to order in the future. Apart from creating strong affinity for the brand, the overall activation led to 5% volume growth in the top 20 markets.

Data 70

Data Advertising Retail Productivity 70

Tsavo Neal

APRIL 27, 2017

But, how you present yourself is critical for marketing and selling your services. This is more than how you dress — it’s your office, your marketing material, your brand — and yes, your website. This article lists relevant website and digital marketing statistics for consultants. Outbound Phone Marketing.

B2B 60

B2B Marketing Consulting Advertising 60

Tom Spencer

APRIL 7, 2023

This can include finding new markets to expand into, developing new products or services, or identifying new partnerships or collaborations. One of the most important aspects of business development is market research. This can help a business to identify new customer segments and uncover new market trends.

Sales 88

Sales Development Research Marketing 88

Consulting Success

FEBRUARY 8, 2018

Self-described “recovering consultant” Blair Enns is the CEO of Win Without Pitching, a sales training organization for creative professionals in the design, advertising, and public relations fields. I stumbled into advertising. I worked in advertising for about a dozen years or so at some point. What were you doing before?

Consulting 127

Consulting Productivity Advertising Training 127

Consultant Ninja

JULY 27, 2009

I fail to see the logic that the government will be more efficient at building operational structures than the private sector. No need to worry about supply side; a free market consisting of only young, healthy, rich people basically runs itself. Question: In the Obama plan, which one of these three cost drivers is getting reversed?

Consulting 113

Consulting Insurance Insurance Oliver Wyman 113

Tom Spencer

NOVEMBER 11, 2013

It’s advertising, it’s marketing, or it’s a PR campaign. Supporters of the old model will tell you that it works just fine, so long as the chosen charity prominently displays the firm’s logo on the charity’s website or at a high-profile community event. This works. But it’s not charity. Call it what you will.

Pharmaceuticals 83

Pharmaceuticals Healthcare Advertising Government 83

Harvard Business

AUGUST 2, 2016

True platform innovators aren’t just market matchmakers using data-driven algorithms to drive better buyer-seller matches; they invest in new value creation. In platform markets, cultivating user capability becomes as strategically important as reducing transaction costs. What really makes them work? Sponsored by Accenture.

Insurance 70

Insurance Insurance Education Advertising 70

Tom Spencer

NOVEMBER 3, 2018

Here are 7 e-commerce marketing techniques to boost your online sales. Email is by no means a new marketing technique, but it is often misused or underutilized. Although 82% of B2C and B2B companies use email marketing strategies, only 28% of consumers actually wish to receive promotional emails more often. Sound familiar?

Sales 60

Sales Media Advertising B2C 60

Harvard Business

MAY 21, 2018

Consider this example: When The Interpublic Group (IPG) merged the direct-marketing company Draft with the ad-agency Foote Cone & Belding (FCB) to become one agency in 2006, “it was immediately apparent that the cultures of the two agencies were wildly different,” shared Marty Stock, then head of Coors advertising at FCB.

Company 109

Company Enterprise Culture Accenture 109

Harvard Business

JULY 12, 2016

In contrast, fair marketing and advertising of products are very important for companies in these sectors. We also found that subsequent to filing shareholder proposals, targeted firms experienced changes in market valuation. Proposals on immaterial issues were associated with subsequent declines in market valuation.

Financial 70

Financial Advertising Industry Transportation 70

Harvard Business

OCTOBER 3, 2018

About 30 minutes prior to her weekly one-on-one with the CEO, the chief marketing officer at a multibillion global financial services firm received a cryptic email from him with the subject line “The Trouble with CMOs.” Finally, the CMO began insisting that marketing deliver greater financial accountability.

Agile 70

Agile Advertising Marketing Meeting 70

Tsavo Neal

JANUARY 20, 2022

” As a specialist in design, copywriting, and marketing for consultants, I’m biased. Instead, they leverage their consulting websites as the centerpiece of their marketing system. Eventually, I learned how to do my marketing online to the point where people would pick up the phone. It even instills confidence in you.

Consulting 167

Consulting Case Studies Case Study Media 167

Harmonious Workplaces

DECEMBER 27, 2023

Increased Time and Resource Expenditure: The recruitment process can be time-consuming and resource-intensive, involving advertising, screening, interviewing, and negotiating offers. Brenda helped to place me in a digital marketing position. This formative experience led to a long career in digital marketing.

Recruiting 98

Recruiting Recruitment Meeting B2C 98

MishTalk

JULY 19, 2013

Advertisers. Minyanville Business and Market News. China Financial Markets. Market Oracle. Market Ticker. Real Clear Markets. Okumas clients "are not investing, not even to raise efficiency, so we are not investing either," he says. Global Economic. Trend Analysis. Sitka Pacific. Recent Posts.

Real Estate 72

Real Estate Financial Case Interview Advertising 72

MishTalk

JULY 27, 2013

Advertisers. Minyanville Business and Market News. China Financial Markets. Market Oracle. Market Ticker. Real Clear Markets. Machinery and machine technology has made farming easier and more efficient for centuries. Global Economic. Trend Analysis. Sitka Pacific. Recent Posts. Featured Links.

Analysis 78

Analysis Trends Real Estate Financial 78

Harvard Business

JANUARY 29, 2018

For the former, we examined the presence and market penetration of disruptor companies; we also considered incumbents’ financial performance. For the latter, we measured incumbents’ operational efficiency, commitment to innovation, and defenses against attack. Supermarkets are a case in point.

Industry 71

Industry Retail Accenture Transportation 71

Harvard Business

SEPTEMBER 15, 2016

.” – Marketing staff, technology/telecom company. ” – Marketing manager, technology/telecom company. ” – Marketing supervisor, advertising/marketing agency. Organize reviews and deadlines for efficiency. There’s clearly a problem here. You and Your Team Series.

Advertising 70

Advertising Examples Engineering Marketing 70

Harvard Business

JANUARY 25, 2018

He had been surprised and annoyed to learn that his company had set up a new AI-based marketing system that was doing most of what he thought was his job as digital marketing manager at Global Consumer Brands: deciding what ads to place where, for which customer segments, and how much to spend. tyler garrison/Getty Images.

How To 71

How To System Tools Advertising 71

Harvard Business

MAY 7, 2018

The brand embraces data and technology as a way to be faster and smarter in a world where marketers are competing for consumer attention in the moment. Time Is of The Essence: How Leading Marketers Match Messages to the Right Moments. How Leading Marketers Get Time on Their Side. Making Consumer Connections. . Connecting Teams.

Data 71

Data Bain Advertising Marketing 71