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Marketing Mix Modeling MMM (Part 1 of 3)

Tom Spencer

It’s a great challenge to accurately measure the effects of advertising, packaging, distribution channels, media expenditures, social media Likes and Tweets, and sales organizational structure on brand share or sales revenue. Is marketing solely a game of chance, or might there be a way to bring scientific methods to the table?

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Quote Your Consulting Billing Rate with Confidence

Successful Independent Consulting

Also, the larger the firm, the more overhead the billing rate needs to cover such as partner salaries and bonuses, real estate, advertising, and training. Figure out your market rate. This is your market rate. A seasoned practitioner will be more effective and efficient and will therefore be a better “buy.”

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What Blockchain Could Mean for Marketing

Harvard Business

A higher “Volume” of data has led to more efficient decision-making in numerous instances, such as in programmatic marketing and in banking. In the field of data-driven marketing, an answer to addressing this limitation lies in blockchain technology. Data-Driven Marketing. Distributed Database.

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Top 15 Capacity Planning Tools for Your Business [2024]

Epicflow

Reporting and analytics A robust capacity planning tool should generate reports and dashboards with insights into resource availability and capacity, allocation, and utilization, which will help managers track resource performance and assess the efficiency of project work. Why do you need capacity planning software?

Tools 99
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The Ansoff Matrix

Tom Spencer

A framework to help executives, senior managers and marketers devise strategies for future growth. The Ansoff Matrix is particularly useful for strategic planning because it provides a framework to help executives, senior managers and marketers devise strategies for future growth. What is a Product-Market Growth Strategy?

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How Blockchain Can Help Marketers Build Better Relationships with Their Customers

Harvard Business

Blockchain has important implications for marketing and advertising. But according to The CMO Survey , only 8% of firms rate the use of blockchain in marketing as moderately or very important. This combination creates a natural barrier to entry and has likely caused marketers to take a “wait and see” approach.

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Business Book Review: Lords of Strategy

Management Consulted

Finally, some of the interesting business structure, culture and profitability challenges birthed out of the introduction of the Internet include intellectual property ownership issues, introduction/acceptance of new marketing strategies, customer definition, and how to make a profit. Overall summary/conclusion.

Strategy 139