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Why Marketers Are Returning to Traditional Advertising

Harvard Business

Seven reasons companies are reinvesting in TV, radio, and print ads.

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Put Marketing at the Core of Your Growth Strategy

Harvard Business

Companies that make the decision to put marketing at the core of their growth strategy outperform the competition, according to McKinsey research. Specifically, both B2C and B2B companies who view branding and advertising as a top two growth strategy are twice as likely to see revenue growth of 5% or more than those that don’t (67% to 33%).

Marketing 254
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Tech at Work: How the End of Cookies Will Transform Digital Marketing

Harvard Business

What will the end of third-party cookies mean for digital advertising, online publishing, and the open Internet?

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Top 15 Capacity Planning Tools for Your Business [2024]

Epicflow

The tool is tailored for professional services organizations (marketing, advertising, creative agencies, software, IT services, and management consulting sectors). The solution is suitable for advertising and digital agencies, consultancies, software and technology teams.

Tools 253
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Does Personalized Advertising Work as Well as Tech Companies Claim?

Harvard Business

If you’re not careful, you’ll end up “acquiring” existing customers.

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What Digital Advertising Gets Wrong

Harvard Business

Too often, ads end up targeting people who would buy the product anyway.

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What Blockchain Could Mean for Marketing

Harvard Business

A higher “Volume” of data has led to more efficient decision-making in numerous instances, such as in programmatic marketing and in banking. In the field of data-driven marketing, an answer to addressing this limitation lies in blockchain technology. Data-Driven Marketing. Distributed Database. Insight Center.

Marketing 146