Harvard Business

MAY 21, 2018

This month will see the enforcement of a sweeping new set of regulations that could change the face of digital marketing: the European Union’s General Data Protection Regulation – or GDPR. Data-Driven Marketing. The GDPR will force marketers to relinquish much of their dependence on behavioral data collection.

Marketing 71

Marketing Advertising Data Operations 71

MishTalk

APRIL 8, 2014

Google Inc (GOOG) is moving boldly to play a larger role in booking hotel rooms—at the risk of offending some of its most important advertisers. It also encourages more hotel operators to place ads on Google directly, bypassing online travel agencies that charge commissions of up to 25%. PCLN) Expedia Inc(EXPE) and TripAdvisor Inc.

Hotels 68

Hotels Advertising Travel Healthcare 68

Consulting Matters

APRIL 24, 2020

I’m not a strict operator. The majority of my successes in my career have been in getting those two groups to kind of talk together and to take the engineering vision, and kind of bound it with the operational limitation, and make sure everybody is on the same page. Sometimes it’s not operational capacity.

Interviews 156

Interviews Company Marketing Operations 156

Consulting Success

NOVEMBER 6, 2017

That commitment required a side hustle of some sort, which is when Nicholas turned to the internet marketing world. When he started using Facebook as a major advertising platform for his work, he quickly became one of the most recognized agencies/consulting businesses in the market. But that was just the beginning.

Advertising 189

Advertising Consulting ROI Marketing 189

Harvard Business

MAY 25, 2016

Building models with web search data as one of the inputs reduces mean absolute forecast error, a standard measure of prediction accuracy, for monthly national sales predictions on the order of 40% from baseline for auto makes with relatively small market shares, compared to traditional time-series models. Operations in a Connected World.

Data 132

Data Advertising Operations Case Studies 132

Harvard Business

JULY 26, 2018

On March 25 mighty Uber bowed out of Southeast Asia by selling its operation in several countries to local rival Grab. Uber’s setback in the international market, however, wasn’t its first. In 2016 the company sold its China operation to Didi Chuxing because of the fierce competitiveness of the local player.

Recruiting 125

Recruiting Recruitment Transportation Advertising 125

Harvard Business

MARCH 27, 2018

.” By that I mean companies that control a key platform which, like a coral reef, attracts to its ecosystem users, sellers, advertisers, software developers, apps, and accessory makers. The velocity in acquiring and exploiting this personal data can help these companies obtain significant market power. In the U.S., and Europe.

Data 131

Data Company Advertising Engineering 131

Tom Spencer

AUGUST 18, 2023

Marketing consultants advise companies on marketing strategies and campaigns. Marketing consultants may work as freelancers, or as part of a digital agency (such as Slalom ), marketing agency (such as Ogilvy ), or larger firm that has digital and marketing capabilities (such as McKinsey Digital or BCG X ).

Marketing 78

Marketing Consulting Case Interview Interviews 78

Harvard Business

MAY 31, 2016

It seemed as though everybody from the best-known software giants to basic industrial parts providers was marketing a “latest technological breakthrough” — even if it amounted to little more than a new sensor attached to an old piece of equipment. Operations in a Connected World. ” Insight Center.

Operations 70

Operations Data Engineering Software 70

Harvard Business

MAY 30, 2017

After discussing Jacobi’s sales woes, Shani, suggested he try out Albert, Adgorithm’s AI-driven marketing platform. It works across digital channels, like Facebook and Google, to measure, and then autonomously optimize, the outcomes of marketing campaigns. Jacobi decided he’d give Albert a one-weekend audition.

Sales 134

Sales Tools ROI Advertising 134

Tom Spencer

OCTOBER 8, 2013

A framework to help executives, senior managers and marketers devise strategies for future growth. The Ansoff Matrix is particularly useful for strategic planning because it provides a framework to help executives, senior managers and marketers devise strategies for future growth. What is a Product-Market Growth Strategy?

Productivity 113

Productivity Transportation Development Marketing 113

Harvard Business

APRIL 12, 2017

The company’s stock lost hundreds of millions of market cap , but the damage to the brand (and future sales) may be far higher. The incident, along with some other recent brand missteps, highlight some basic realities about the world companies operate in today. Three themes seem critical. Many knew the ad was tone-deaf.

Airlines 134

Airlines Video Operations Policies 134

Harvard Business

JUNE 10, 2016

Unfortunately, many tech startups get stuck at this stage because they can’t quite figure out a scalable way to go to market. Figuring out a go-to-market approach is no trivial exercise — it separates the companies that will be successful and sustainable from those that won’t. What about pricing?

Marketing 70

Marketing Software Sales Exercises 70

Harvard Business

MAY 26, 2016

Operating margins for firms publicly listed in the US show a substantial and sustained rise. Firms engage in political “rent seeking”—lobbying for regulations that provide them sheltered markets—rather than competing on innovation. Profits are up. Corporate valuations are up as well.

Pharmaceuticals 128

Pharmaceuticals Chemicals Industry Study 128

Harvard Business

NOVEMBER 23, 2018

On average, roughly four times as many winners – defined in this case as those companies that grew absolute revenue at a significant rate and gained market share within their industry over the previous two years – as losers have digital tools embedded into their core commercial capabilities. Zero-base sales capacity.

Sales 130

Sales B2B Tools Software 130

MishTalk

AUGUST 26, 2014

In the latest sign of Chinese developers’ desperation to unload inventory into a weak property market, China Vanke Co is offering discounts of up to $325,000 to homebuyers who shop on Alibaba’s Taobao, an e-commerce platform. May, and in 35 of 70 cities in May vs. April. Hefty Discounts Please consider Developers Offer Hefty Discounts in?Strained?China?Homes?Market.

Marketing 71

Marketing Real Estate Advertising Development 71

Harvard Business

DECEMBER 5, 2016

For decades, experts and policy wonks have argued that health care is a uniquely inefficient industry, insulated from conventional market forces that operate in the rest of the economy. Poorly performing hospitals do not feel pressure from patients to improve quality because standard market forces do not apply to health care.

Marketing 70

Marketing Research Travel Study 70

Tom Spencer

JUNE 9, 2018

For example, introducing advertising to a marketplace may attract online advertisers but degrade the experience of other users. Services can help a platform operator differentiate their marketplace from competitors, and also lock in users. However, introducing features is a balancing act: some features may harm one type of user.

Advertising 74

Advertising Operations Retail Examples 74

Harvard Business

JULY 6, 2017

The EU’s case asserts, among other things, that Google unfairly exploits its dominance in search engines and smartphone operating systems to restrict competition in shopping services, ad placement services, and smartphone app store markets. However, digital markets do not follow the contours of conventional industry structures.

Company 118

Company Engineering Operations Construction 118

Harvard Business

JUNE 12, 2017

According to Scott Berns, CenturyLink’s Director of Marketing Operations, the company has approximately 1,600 sales people, and the Angie pilot started with four of them. “It’s the most productive thing I’m doing in marketing,” he said. That number soon rose to 20, and continues to grow today.

Sales 71

Sales Marketing Tools Telecommunications 71

Harvard Business

APRIL 9, 2018

Top 10 Operational Impacts of the GDPR (IAPP). GDPR also bears more than a hint of the kind of protectionism that has featured prominently in EU technology policy since the 2015 release of the plan for a “Digital Single Market,” including recent announcements of new taxes for U.S.-based Full Text of the Regulations.

Data 131

Data Advertising Government Software 131

Harvard Business

MAY 16, 2016

Strategic alignment, for us, means that all elements of a business — including the market strategy and the way the company itself is organized — are arranged in such a way as to best support the fulfillment of its long-term purpose. But corporate leaders today seem to agree that strategic alignment is high on the list.

Banking 132

Banking Film Strategy Strategy 132

Harvard Business

DECEMBER 14, 2016

Consumer markets in the developing world are an enormous but still-untapped opportunity for companies seeking new sources of growth. The challenges – market development, product design, logistics, communication — deter many companies from even considering rural markets in developing countries. Worldwide, there are 3.4

Marketing 70

Marketing Sales Productivity Development 70

Harvard Business

MAY 12, 2017

The debate over how sustainable “operational advantages” are continues to this day. In their model, execution-focused strategies help startups get to market quickly and start learning from customers, “allowing the firm to ‘get ahead, stay ahead.’” Or does sustainable strategy require more ?

Productivity 131

Productivity Strategy Strategy Strategy& 131

Harvard Business

APRIL 19, 2017

I’ve learned that truth from 40 years of conducting research in the fields of services marketing, service quality, and health services. A pattern of failure creates doubt about the brand that will be difficult to erase with even the most clever of advertising. Use realistic slogans.

Company 125

Company Airlines Hotels Sports 125

Tom Spencer

APRIL 17, 2014

Revenue can come from various sources including advertising and product sales, but is normally thought of as being a function of price per unit and units sold. For example, did a new low cost competitor like Walmart enter the market? Shrinking market size. Limited operating capacity. Falling Prices. Political upheaval.

Sales 104

Sales Balance Sheet Examples Productivity 104

Harvard Business

DECEMBER 14, 2018

Key Processes are the operational and managerial capabilities that allow a company to deliver value in a way that can be repeated and scaled. These include manufacturing, budgeting, planning, sales and marketing, and customer service. An instant messaging system that also allows for collaboration at work.

Advertising 132

Advertising Turnaround Resources Comparison 132

Tom Spencer

MAY 31, 2024

Whether it’s financial services, healthcare, marketing, digital transformation, or sustainability, these firms bring a level of understanding and knowledge that can only be achieved through focused practice. As a result, these firms can quickly adapt to changes in the market and client needs.

Agile 88

Agile Advertising Travel Consulting 88

Harvard Business

AUGUST 10, 2018

Since I last wrote about the company , theater operator AMC entered the subscription market, to early success , and MoviePass took out and paid back a $6 million emergency loan and flip-flopped both its pricing and its product. Its grand vision was to accumulate millions of consumers so that it could monetize them through advertising.

Cash Flow 127

Cash Flow Case Studies Case Study Advertising 127

Harvard Business

MAY 11, 2017

When I led marketing at MyFitnessPal and was asked about our competition, I think people always expected me to rattle off a list of other nutrition-tracking smartphone apps and weight-loss programs. The Explainer: Marketing Myopia. So our chief competition was anything that makes it harder to live a healthy life. Related Video.

Real Estate 134

Real Estate Video Productivity Analysis 134

Jerry Fletcher

SEPTEMBER 5, 2020

She already operates on one of the basic principles she will need to be successful: Trust but Verify. The founder of a world class direct marketing agency diagrammed on a napkin the difference between Brand and Direct. He keynoted at the worldwide advertising convention held in Cannes the next year. And so it goes.

Marketing 59

Marketing Consulting Resumes Interviews 59

Harvard Business

FEBRUARY 16, 2017

Most businesses wouldn’t survive without driving demand for their products or services, either through marketing and advertising or through involving users so deeply in the design of the product that word of mouth spurs adoption. Develop and fund a sales and marketing capability from the outset.

Nonprofit 115

Nonprofit Wireless Training Training 115

Harvard Business

MAY 17, 2016

Large decreases in costs by eliminating the waste of fully developing features that fail in the market. A team typically consists of three to seven people who have strong software engineering, product management, testing, and marketing skills. Operations in a Connected World. But when a product is delivered online (e.g.,

Company 123

Company Software Productivity Engineering 123

Harvard Business

APRIL 7, 2016

Or, as it turns out, even the vicinity of 1455 Market Street, the address of Uber’s San Francisco headquarters. Part of its success is that the company supports a collaborative work environment and boasts transparent operations from the top down. Looking for Millennials? Address their specific concerns — and make it funny.

Recruiting 70

Recruiting Recruitment Talent Strategy 70

Harvard Business

OCTOBER 9, 2018

The list of actions companies take is well-developed and documented, and most large companies do the following: Slash energy use and emissions in operations. Engage employees, through awards and incentives, to innovate, find operational savings, and develop products that cut customers’ emissions as well. Embrace renewable energy.

Energy 132

Energy Government Efficiency Transportation 132

Harvard Business

MAY 28, 2018

With a $25,000 personal investment and a small office in her home, she began aggregating sales leads and aggressively acquiring customers through very traditional marketing means — like yellow page advertisements. It was 2001, and online advertising was at its nascent stage. Data-Driven Marketing. Insight Center.

Retail 71

Retail Advertising Media Data 71

Jerry Fletcher

APRIL 17, 2021

If you figure out that your brand is packaged for the wrong market, fix that and get market buy in then you have yourself a winner. Jerry Fletcher is a sought-after International Speaker, a beBee ambassador, founder and CEO of Z-axis Marketing, Inc. That is a winner. In retail the big box stores changed the way we do business.

Marketing 52

Marketing Consulting Automotive Ethics 52