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A Lesson for Marketers on Mobile Advertising

Strategy+Business

Advertisers are eager to take advantage of mobile channels, but they must carefully position their products to get consumers'' attention.'

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6 Ways to Move Beyond the Commodity Mindset

Consulting Success

The store specializes in and sells products made from oranges – especially juices. Essentially, however, it’s high-quality orange juice for $25 when the supermarket down the street sells a larger quantity of a similar product for $5 or less. The company developed a solid product and charged a premium for it. You’re Not The Same.

Retail 268
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Why and How Personal Branding is Vital for Independent Consultants

Successful Independent Consulting

Their branding helps drive sales by keeping their products or services fresh in the consumer’s mind. It’s how you promote yourself and “go to market.” This concept is borrowed from advertising. Everyone in business recognizes strong brands and understands their importance. These brands represent certain values.

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Consultant Marketing Journey to Success

Jerry Fletcher

He is a personal hero of mine, one of the great advertising pioneers. Hopkins wrote Scientific Advertising which has sold 8 million copies (It is now available free on-line). His basic premise was that testing all components of marketing a product was essential to overcome the risks inherent in advertising.

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Podcast Advertising: Ultimate Guide to Podcast Ads [2024]

Buzzsprout

And this new wave of advertising isn't going anywhere; podcast ads are set to climb exceeding $4 billion in revenue by 2025. It's an excellent time to learn how to harness this medium whether you're a podcaster selling ad space, or a brand looking to promote your product. Why is podcast advertising effective?

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Marketing Mix Modeling MMM (Part 2 of 3)

Tom Spencer

What is essential for successful marketing mix modeling? The data must be specific to individual brands and product lines, not the company as a whole. Is the market for the product or service growing? Product category data: What are the trends in the specific product category? Reading Time: 6 minutes.

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Marketing Mix Modeling MMM (Part 1 of 3)

Tom Spencer

It’s a great challenge to accurately measure the effects of advertising, packaging, distribution channels, media expenditures, social media Likes and Tweets, and sales organizational structure on brand share or sales revenue. Is marketing solely a game of chance, or might there be a way to bring scientific methods to the table?