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6 Ways to Move Beyond the Commodity Mindset

Consulting Success

Many years ago, Tropicana took orange juice to a new level with its branding, marketing message, and advertisements. If you are stuck with the belief that just because others in your market are charging $200/hour or $2,000/day that you should be doing so as well, you’re leaving a lot of money on the table. Raising the Bar.

Retail 268
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Marketing Mix Modeling MMM (Part 3 of 3)

Tom Spencer

MMM assists marketers in optimizing future spends and maximizing effectiveness (i.e. Then, budget allocation is done, by shifting money from low ROI mediums to high ROI mediums, thus maximizing sales while keeping the budget constant. Marketing data for the product is available for October to December 2017 (table below). *

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Podcast Advertising: Ultimate Guide to Podcast Ads [2024]

Buzzsprout

And this new wave of advertising isn't going anywhere; podcast ads are set to climb exceeding $4 billion in revenue by 2025. In this blog, we'll break down everything you need to know about podcast advertising and show you how to leverage different types of podcast ads for optimal results. Why is podcast advertising effective?

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How Nicholas Kusmich Leaped from a $30,000 Salary to a $2 Million Income Via Facebook: Podcast #13

Consulting Success

That commitment required a side hustle of some sort, which is when Nicholas turned to the internet marketing world. When he started using Facebook as a major advertising platform for his work, he quickly became one of the most recognized agencies/consulting businesses in the market. But that was just the beginning.

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Inside the Minds of Your Prospects: 37 Critical Digital Marketing Statistics for Consultants

Tsavo Neal

But, how you present yourself is critical for marketing and selling your services. This is more than how you dress — it’s your office, your marketing material, your brand — and yes, your website. This article lists relevant website and digital marketing statistics for consultants. Outbound Phone Marketing.

B2B 60
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Healthcare Branding: The Need for a Strong & Unique Brand

Tom Spencer

Some factors that make this so difficult include regulatory restrictions, emphasis on ROI, and the increasing number of mergers and acquisitions. Serves as the foundation for marketing communications. Understand the Market. So, what benefits can hospitals gain from investing resources into brand positioning? Builds trust.

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How Blockchain Can Help Marketers Build Better Relationships with Their Customers

Harvard Business

Blockchain has important implications for marketing and advertising. But according to The CMO Survey , only 8% of firms rate the use of blockchain in marketing as moderately or very important. This combination creates a natural barrier to entry and has likely caused marketers to take a “wait and see” approach.