Successful Independent Consulting

JANUARY 28, 2025

strategy development, market research, transformation initiatives). Most boutique firms dont openly advertise subcontracting roles, but they may still hire nonemployees for projects. Based on their input, heres a list of agencies and platforms for you to consider. boutique firms digital marketing Atlanta").

Cash Flow 195

Cash Flow Consulting Intellectual Property Resumes 195

Harvard Business

NOVEMBER 7, 2017

” When leaders “execute a strategy,” they usually mean the former — putting an idea into action. Execution is often where strategies go to die. So what determines whether execution brings life or death to your strategy? .” On the other, it means, “the carrying out of a death sentence.”

Strategy 134

Strategy Strategy Strategy& Metrics 134

Henry DeVries

JANUARY 16, 2022

Today with digital advertising everything is trackable. You would think the age of advertising waste is a thing of the past. Digital advertising expert John Horn shares some of the mistakes he sees companies consistently making with their online advertising.

Advertising 71

Advertising Company Strategy Strategy 71

Successful Independent Consulting

FEBRUARY 22, 2017

This concept is borrowed from advertising. I used to be an expert at creating organizational change strategies for major system implementations like Oracle and SAP. I have changed my personal brand from “Organizational change strategy and implementation expert” to “Champion and coach for independent consultants.”

Consulting 296

Consulting Advertising Survey Examples 296

Buzzsprout

MARCH 28, 2024

And this new wave of advertising isn't going anywhere; podcast ads are set to climb exceeding $4 billion in revenue by 2025. In this blog, we'll break down everything you need to know about podcast advertising and show you how to leverage different types of podcast ads for optimal results. Why is podcast advertising effective?

Advertising 70

Advertising Tools ROI Productivity 70

Tom Spencer

APRIL 4, 2021

Ever since I started my undergraduate degree, I was keen on securing a job in strategy consulting. Consulting firms often advertise the high level of responsibility that you will have in an entry-level position, but this is deceiving. It is not difficult to see why the job is so attractive to young overachievers. Responsibility.

Advertising 88

Advertising Consulting Hotels Travel 88

Successful Independent Consulting

JUNE 28, 2023

Debunking Myths and Understanding the Psychology A few months ago the PICA community gathered for a webinar with Stacey Brown Randall , a leading light in business referrals strategy. And how do we do it all without spending money and effort on digital advertising and direct marketing? But not all referral strategies are created equal.

How To 195

How To Chemicals Strategy Strategy& 195

Steve Shu Consulting

JULY 1, 2018

Ipsos: Behavioral Science Principles for Better Digital Advertising. Steve Shu specializes in incubating new initiatives with a primary focus on strategy, technology, and behavioral science. Clover Health: New to Clover Health’s C-suite: A chief behavioral officer. Google: Behavioral Insights at Google.

Examples 150

Examples Boston Consulting Group Mercer Company 150

The Fearless Marketer

FEBRUARY 8, 2021

When I was intensively studying marketing in the “early days” of Action Plan Marketing, I read Scientific Advertising by Claude Hopkins. Hopkins was the father of modern advertising and his clients included Goodyear Tires, Pepsodent Toothpaste, Palmolive Soap, Schlitz Beer, and Quaker Oats.

How To 117

How To Advertising Training Training 117

Harvard Business

OCTOBER 1, 2018

Blockchain has important implications for marketing and advertising. There are implications for marketers and advertisers as well. Ending the Google-Facebook Advertising Duopoly. We believe that the Google-Facebook duopoly in digital advertising will soon be threatened by blockchain technology. RyanJLane/Getty Images.

Marketing 129

Marketing Advertising Media Video 129

Tom Spencer

OCTOBER 25, 2024

In today’s business landscape, sustainability is no longer a niche concern; it’s a core component of corporate strategy. BlackRock, the world’s largest asset manager, has emphasized that sustainable investing can lead to better risk-adjusted returns and has integrated ESG factors into its investment strategies.

Metrics 78

Metrics Ethics Government Financial 78

Harvard Business

DECEMBER 19, 2018

Youngme Moon, Felix Oberholzer-Gee, and Mihir Desai discuss Verizon’s write-down on Oath (Yahoo, AOL) and the challenges with building a digital advertising business. They also debate the notion of Radical Transparency, before sharing their After Hours picks for the week. Download this podcast. 21c Museum Hotels.

Advertising 130

Advertising Hotels Video Data 130

Henry DeVries

MARCH 30, 2021

Invest quality time in key relationships with those who have the most credibility and experience, with the largest spheres of influence, ensuring they understand the full value of your solution and what it can mean for their business.

Advertising 92

Advertising Strategy Strategy Strategy& 92

Harvard Business

AUGUST 6, 2019

Much of the advertising purchased during the Super Bowl is about selling corporate brands rather than products. Harvard Business School professor Shelle Santana discusses her case, “Super Bowl Storytelling,” (co-author: Jill Avery), regarding the art of storytelling on the world’s biggest television stage.

Productivity 132

Productivity Advertising Sales Marketing 132

Harvard Business

SEPTEMBER 12, 2018

companies are expected to spend more than $37 billion dollars on social media promotion annually each year by 2020, representing 24% of the economy’s total digital advertising spend. Putting an Ad Hoc Strategy to the Test. ” The Science Behind a Successful Strategy.

Media 132

Media Study Advertising Sports 132

Tom Spencer

SEPTEMBER 5, 2020

B2C and B2B sales are very different processes, requiring different strategies. How B2C and B2B sales strategies differ. This is why you’ll see B2C companies place advertisements on large banners in the middle of the road or why TV commercials tend to sell B2C products. Potential leads. These ads are emotional.

B2C 88

B2C B2B Sales Strategy 88

Consulting Success

NOVEMBER 6, 2017

When he started using Facebook as a major advertising platform for his work, he quickly became one of the most recognized agencies/consulting businesses in the market. Rather than focusing on tactics like everyone else around him, he set his focus on strategy. But that was just the beginning. 24:34] Steps for protecting your success.

Advertising 189

Advertising Consulting ROI Marketing 189

Tom Spencer

AUGUST 15, 2020

It’s a great challenge to accurately measure the effects of advertising, packaging, distribution channels, media expenditures, social media Likes and Tweets, and sales organizational structure on brand share or sales revenue. What is the optimal pricing strategy? What’s the optimal level and timing of media advertising?

Marketing 88

Marketing Advertising Sales Media 88

Harvard Business

MAY 12, 2017

In management terms, it needs a value proposition , a business model , and a strategy. But it’s struggling with the third (strategy) because Instagram has been copying its most popular features. .” That puts him firmly on one side of the long-running strategy debate. Or does sustainable strategy require more ?

Productivity 131

Productivity Strategy Strategy& Strategy 131

Harvard Business

MAY 30, 2018

Data should be designed with an eye towards imputation — so the holes in the data can filled as needed to drive strategy. For example, while it is true that search advertising can be correlated with purchase because customers are in a motivated state to buy, it does not follow that ads caused sales. and 2017 (Mean 3.7,

Marketing 132

Marketing Data Advertising Talent 132

Harvard Business

JULY 26, 2018

Uber, like all transportation services, has never and will never offer a product that’s composed purely of digital “bits,” as companies do in media (Netflix and YouTube), music (Spotify), or advertisements (Facebook and Google). China’s WeChat has most evidently pursued this strategy.

Recruitment 125

Recruitment Recruiting Transportation Advertising 125

Successful Independent Consulting

SEPTEMBER 16, 2017

Also, the larger the firm, the more overhead the billing rate needs to cover such as partner salaries and bonuses, real estate, advertising, and training. I said I could do an assessment, strategy, and plan in three to four weeks and my rate was $225 an hour. Figure out your market rate. He said, “How soon can you start?”

Consulting 236

Consulting Real Estate Policies Operations 236

Harvard Business

APRIL 9, 2018

may lead to the end of what has long been the internet’s grand bargain: the exchange of free or subsidized content for personalized advertising. New Business Models, Old Strategies. ” That, of course, was a choice of business strategy. GDPR, and calls for similar regulation in the U.S.,

Data 130

Data Advertising Government Software 130

Harvard Business

APRIL 2, 2018

Critics questioned Hyundai’s decision to spend $5 million to advertise the $15 million donated to its Hope on Wheels program in 2017 (although in fairness, it has donated $130 million over its 20-year history). These messages come from the news media, not from paid advertising or sustainability reports. Nike is about fitness.

Company 124

Company Advertising Report Sales 124

Tom Spencer

AUGUST 22, 2020

Advertising measures: Money spent on media advertising is seldom useful by itself. The media advertising must be translated into television GRP ( gross rating point ) equivalents, or some other common “currency.” That is, the print advertising, the radio advertising, the online advertising, etc.

Marketing 88

Marketing Advertising Retail Sales 88

Harvard Business

MAY 16, 2016

Strategic alignment, for us, means that all elements of a business — including the market strategy and the way the company itself is organized — are arranged in such a way as to best support the fulfillment of its long-term purpose. How well does your business strategy support the fulfillment of your company’s purpose?

Banking 132

Banking Film Strategy Strategy& 132

Harvard Business

MARCH 17, 2023

Your strategy should be driven by relationship-building — not shiny new tech.

Strategy 189

Strategy Strategy& Strategy Advertising 189

Harvard Business

DECEMBER 30, 2016

Sometimes this is the natural result of portfolio strategy. Brand consideration went up 20% without any big TV advertising dollars. More often than not, these brands are small not because they can’t grow, but because there aren’t enough financial resources and leadership mindshare left over to truly explore their upside.

Advertising 124

Advertising Fashion Productivity Company 124

Harvard Business

OCTOBER 22, 2018

We had no advertising because most of our advertisers were closed, their agencies without power. As a family, we had to put up the money to keep the media company running for months until slowly the advertising dollars started to come back. That’s when we realized we had to create a new strategy.

Media 124

Media Company Real Estate Advertising 124

Harvard Business

OCTOBER 5, 2016

Today’s marketer needs to go well beyond reporting and metrics, and be more proficient in a full range of analytical skills –including knowledge of data management principles and analytical strategies, and an understanding of the role of data quality, the importance of data governance, and the value of data in marketing disciplines.

Marketing 130

Marketing Data Advertising Media 130

Harvard Business

MAY 25, 2022

Strategies for when your brand becomes associated with a noxious public figure.

Strategy 182

Strategy Strategy& Strategy Advertising 182

Harvard Business

NOVEMBER 30, 2021

Three research-backed strategies.

Nonprofit 178

Nonprofit Research Strategy Strategy& 178

Tom Spencer

AUGUST 29, 2020

This gives more flexibility to incorporate as well as capture complex aspects like interactions and synergies within and between media groups, carryover effects of advertising , and diminishing returns of media (described by an S-shaped curve). The two kinds of multiplicative regression models are: Semi-logarithmic models. Logarithmic models.

Marketing 97

Marketing ROI Sales Advertising 97

Harvard Business

JUNE 20, 2023

How should Elon Musk approach long-term strategy to turn around Twitter?

Strategy 173

Strategy Strategy& Strategy Advertising 173

Harvard Business

MAY 25, 2016

Offline retailers can mimic e-commerce’s nuanced pricing strategies by tracking consumers through smartphone connectivity and logging which customers enter the store, what type of goods they look at, and whether they make a purchase.

Data 132

Data Advertising Operations Case Study 132

Harvard Business

AUGUST 10, 2018

These kinds of tweaks could also have enabled the company to consider regional pricing strategies, given that its cost of goods (the full price of movie tickets, which it pays theater operators) varies from $8 in Nebraska to over $15 in New York. This ad strategy led to its quest to scale as quickly as possible, given its cash burn.

Cash Flow 127

Cash Flow Case Study Case Studies Advertising 127

Harvard Business

NOVEMBER 9, 2016

AI is already transforming web search, advertising, e-commerce, finance, logistics, media, and more. After understanding what AI can and can’t do, the next step for executives is incorporating it into their strategies. But lately the media has sometimes painted an unrealistic picture of the powers of AI.

Software 133

Software Data System Talent 133