Agile Demo Marketing 
Johanna Rothman
JUNE 24, 2021
He thought agile approaches would work to “meet” and “enforce” deadlines. The company had deadlines because it wanted to meet market demands. Even when we use a non-agile approach , schedule variance doesn't make sense. Over months, they stopped demoing anything. Why do you have deadlines?
Johanna Rothman
MARCH 28, 2019
You can see demos. You need enough insight or prediction to start the marketing campaign or to create training videos or product documentation. Agile and Lean Program Management , and in Create Your Successful Agile Project. You might not have a product without documentation tutorials or marketing.
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Johanna Rothman
AUGUST 21, 2019
I started asking if you actually need an agile approach in Part 1 and noted the 4 big problems I see. Part 2 was why we need managers in an agile transformation. Part 4 was about how “Agile” is meaningless and “agile” is an adjective that needs to be applied to something. That would be resilient.
Johanna Rothman
MARCH 22, 2023
Her ideal readers are the teams doing the work, so they can change their demos and reporting frequency. Now that we are close, Sales, Training, Marketing all need much more detail and information about how to use Nova and when they can expect it. As a company, we need more demos and more data. Was Polly a little snarky?
Jerry Fletcher
APRIL 17, 2021
Innovation, agility and the ability to think laterally can overcome the economy, the pandemic and the general funk in the populace at the moment. If you figure out that your brand is packaged for the wrong market, fix that and get market buy in then you have yourself a winner. See Jerry’s new speaker demo reel.
Johanna Rothman
JULY 27, 2023
might demo the feature. That defect escaped all your checklists, approvals, and demos. See What Lifecycle or Agile Approach Fits Your Context? From their pre-customer release defect escape data, they learned: The requirements document was out of date almost as soon as the marketing people had completed it. And they did.
Johanna Rothman
AUGUST 25, 2023
” That's a backlog/marketing/sales problem. I needed to demo more often. This is the same problem as in Want to Be More Effective (and Agile)? The demos build trust—and might offer the team feedback on the product and the product leader feedback on the backlog. “I just want to know. ” Aha!
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