Johanna Rothman

APRIL 3, 2020

That leads to people using agile approaches to focus on delivery. Discovery Focuses on Requirements (Market/Customer) Risks. You might have hypotheses about your market, your customers, or how your current product(s) can offer value. (You might like the Balance Innovation, Commitment, & Feedback Loops series.).

Agile 102

Agile Data Productivity Management 102

Harvard Business

SEPTEMBER 27, 2017

“Personal experience makes me a more effective marketer.” This approach helped Connected Home’s Hive “smart thermostat” device become a market leader in just a few years. Help Employees Embrace Agility. Agility is key to success when undertaking digital transformations.

Media 136

Media Fashion Agile Sales 136

Johanna Rothman

JULY 27, 2023

might demo the feature. That defect escaped all your checklists, approvals, and demos. See What Lifecycle or Agile Approach Fits Your Context? From their pre-customer release defect escape data, they learned: The requirements document was out of date almost as soon as the marketing people had completed it. And they did.

How To 81

How To Agile Productivity Data 81

Jerry Fletcher

APRIL 17, 2021

Innovation, agility and the ability to think laterally can overcome the economy, the pandemic and the general funk in the populace at the moment. If you figure out that your brand is packaged for the wrong market, fix that and get market buy in then you have yourself a winner. See Jerry’s new speaker demo reel.

Marketing 52

Marketing Consulting Automotive Ethics 52

Johanna Rothman

SEPTEMBER 28, 2018

In Part 1 , I suggested that when we organize by function, the recognition and rewards might prevent a successful agile transformation. Note that Marketing, Finance, HR, are all part of this product line. I didn’t know anything about agile approaches then. I didn’t know anything about agile approaches then.

Productivity 65

Productivity Agile Efficiency Management 65

Johanna Rothman

AUGUST 25, 2023

” That's a backlog/marketing/sales problem. I needed to demo more often. This is the same problem as in Want to Be More Effective (and Agile)? The demos build trust—and might offer the team feedback on the product and the product leader feedback on the backlog. “I just want to know. ” Aha!

How To 78

How To Productivity Agile Management 78

Johanna Rothman

OCTOBER 7, 2019

Many of my clients use an iteration-based agile approach. The business people (I'll use the PO as the representative) want to take advantage of some change in the market. Why are you using an agile approach? Possibility 2: Use a Flow-Based Agile Approach. There is not One Right Way to use an agile approach.

Management 58

Management Agile Productivity Analysis 58

Progressus

OCTOBER 27, 2023

Professional Services Overview Professional services firms – such as IT professional services firms, marketing/PR firms, or legal or financial advisers – are at an inflection point. RingCentral data suggests that the professional services market — overall — is growing at a CAGR of 9.1% — and stands to hit the $8B mark by the end of this year.

Industry 52

Industry SMB Software Talent 52