Airlines Case Interview Marketing 
Tom Spencer
DECEMBER 5, 2020
Market sizing is the test of a consultant’s mettle. It is a classic case interview question, in which a candidate is asked to make an estimate. A market sizing question literally asks a candidate to estimate the volume or the value of a something. This could be the size of a market or something from left field.
Tom Spencer
JULY 6, 2013
Your client is a low-cost airline headquartered in Philadelphia with frequent service to cities along the East Coast of the United States. Furthermore, this engages you in a conversation with the interviewer as opposed to enduring an uncomfortable silence. What is the size of the market? What is your recommendation?
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CaseInterview.com
MARCH 21, 2019
I've had several requests to provide an example of a case involving the Capacity Change Framework as described in my case interview frameworks article. First, you don't see this kind of case very often. I did 60+ case interview questions and never saw this case even once. DEFINITIONS. .
Tom Spencer
JULY 28, 2013
MERGERS have had a ubiquitous presence in the news recently as leaders in the airline , publishing , and telecommunications industries have taken steps to consolidate. Clarifying why your client wishes to undertake the acquisition is a good place to begin, both in a case interview and in a real-life consulting engagement.
Management Consulted
OCTOBER 3, 2012
The prize for best answer was a FREE Consulting Case Bank and The Consulting Bible 3rd edition – a HUGE giveaway – so we weren’t surprised when we heard from so many of you. As we were looking through your responses, we realized you were answering as if you were in an interview – and that’s smart.
Harvard Business
MARCH 14, 2017
I have previously made the case that the UN’s Sustainable Development Goals (SDGs) have the potential to provide, for the first time, a framework for mobilizing companies to invest in sustainable development in an ongoing and scalable way, while also pursuing their own business interests. .” Make the business case.
CaseInterview.com
APRIL 4, 2020
You can choose to go “with” the change in market demand or go “against” it. As painful as it might be to adapt to major shifts in market demand, it’s the only sustainable path forward. You can go “against” a change in market demand that you don't like only up until the point where you run out of cash. I have thousands of beds.
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