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How Companies Can Champion Sustainable Development

Harvard Business

Given political climates around the world and a new wariness around international cooperation, the private sector could find itself in the hot seat: trying to pick up the slack on big issues from climate change to sustainable development. The problem is that the private sector is not easily organized to create or bolster public goods.

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The Price is Right: Decoding the Art of Product Pricing

Tom Spencer

From entrepreneurs putting a new product on the market to executives at a public company revamping a product line, effective pricing is a key pillar of any successful sales and marketing strategy. Instead, it depends on valuable information collected from suppliers and customers and evolving market dynamics.

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Achieving Startup Success via Product-Market Fit

Tom Spencer

Others have developed theories to explain why businesses fail and what criteria distinguishes successful founders from unsuccessful ones. While this idea is appealing and no doubt has some truth to it, it has led many entrepreneurs to develop, fund, and launch products that ultimately fail. What problems do customers actually have?

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Every Marketing and PR Campaign Needs a Risk Assessment

Melissa Agnes

The students are then split up into groups, called “agencies”, and have to develop a campaign idea which they then pitch to the client on their last day of class. There is an ever-growing need for your team to conduct a risk assessment prior to the launch of any marketing or promotional communication.

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Mergers & Acquisitions: Strategy

Tom Spencer

MERGERS have had a ubiquitous presence in the news recently as leaders in the airline , publishing , and telecommunications industries have taken steps to consolidate. The ‘bargain price’ rationale is also rare since the acquirer typically has to pay target shareholders a takeover premium in addition to the target’s current market price.

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Blockchain Will Transform Customer Loyalty Programs

Harvard Business

Large travel companies, such as airlines and hotel chains, know this from painful experience: They pay billions of dollars in commissions each year to Priceline, Expedia, and other online travel agencies (OTAs), which have transformed how consumers book flights, hotels, and rental cars.

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5 reasons to choose strategy consulting over financial advisory consulting

Management Consulted

Instead, we’re exposing the “real world of consulting” to help you cut through firms’ marketing pitches so you can see the day-to-day difference and long-term impact of your work in both consulting fields. 4) Strategy consulting firms offer training that is modeled at top global business schools like HBS and Stanford.

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