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The Price is Right: Decoding the Art of Product Pricing

Tom Spencer

From entrepreneurs putting a new product on the market to executives at a public company revamping a product line, effective pricing is a key pillar of any successful sales and marketing strategy. This is achieved by striking a balance between setting prices that attract customers while maximizing profitability from sales.

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The Sales Role Multinationals Need in Emerging Markets

Harvard Business

For many executives battling through economic headwinds in emerging markets, the answer tends to be wherever they think someone will provide the strongest boost to top-line growth, which usually means hiring an additional sales or marketing manager to support the commercial front lines. Somewhere else?

Sales 70
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How Smart Speakers Are Poised to Reinvent the Travel Industry

Harvard Business

If consumers start turning regularly to smart speakers for their travel needs, they could end up interacting less and less with traditional airline, hotel, and even online travel agency brands. They also may provide airlines, hotel chains, and rental car companies more clout when setting up smart-speaker partnerships.

Travel 114
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Consultant Ninja: Mealy-mouthed consultant speak: Management.

Consultant Ninja

They have a similar need to reinforce long term relationship development versus campaigns or transactions, which is analogous to our own drive toward client centricity. Posted by Consultant Ninja. at 11:04 PM. Labels: Bitterness , Consulting. Subscribe to: Post Comments (Atom). Tuesday, May 19, 2009. I am a strategy consultant at. Analysis.

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A New Way for Entrepreneurs to Think About IT

Harvard Business

Given their capabilities, these entrepreneurs take a “do-it-yourself” approach and develop software to support organizational needs. But it is not stopping there, partnering with third parties like American Express, Nest, Tesla and KLM Airlines to provide their customers with more value added services.

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6 Steps to Make Your Strategic Plan Really Strategic

Harvard Business

I’ll let you in on the six-step technique I have developed over many years, working with clients and in teaching my public seminars on strategic planning. ” Metrics were developed to monitor these, and targets were set before moving on. But methods can be learned. You may think that this will be easy. Be prepared to adjust.

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The Stage Where Most Innovation Projects Fail

Harvard Business

Among those that have met that fate in recent months are initiatives at Target, Alaska Airlines, Coca-Cola, the New York Times, and Chubb. Is anyone responsible for ensuring these projects don’t fall through the cracks, or drop to the bottom of the sales force’s priority list?

Survey 141