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Where Predictive Analytics Is Having the Biggest Impact

Harvard Business

Aggregated total sales is a poor proxy because firms need to distribute inventory geographically, necessitating hyperlocal forecasts. The traditional way of solving this problem is using time-series econometrics with historical sales data. Improved pricing. Predictive maintenance.

Data 132
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The Sales Role Multinationals Need in Emerging Markets

Harvard Business

For many executives battling through economic headwinds in emerging markets, the answer tends to be wherever they think someone will provide the strongest boost to top-line growth, which usually means hiring an additional sales or marketing manager to support the commercial front lines. Somewhere else?

Sales 70
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Sustainable Aviation: Emerging Trends and Opportunities

Tom Spencer

These include offsetting greenhouse gas production by purchasing carbon credits, investing in more efficient gas turbine engines, using sustainable aviation fuel, and manufacturing with novel materials and 3D printing methods. This includes not only commercial airlines, but also cargo planes and military aircraft. The Aviation Market.

Trends 89
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Manufacturing Companies Need to Sell Outcomes, Not Products

Harvard Business

Suppose you owned an airline and ordered an engine from Rolls-Royce or GE. The result, or outcome, is that farmers can manage their operations more efficiently and increase crop yields. This requires a strong partnership between sales organizations and customers. What are you really looking for? Insight Center.

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The Stage Where Most Innovation Projects Fail

Harvard Business

Among those that have met that fate in recent months are initiatives at Target, Alaska Airlines, Coca-Cola, the New York Times, and Chubb. Is anyone responsible for ensuring these projects don’t fall through the cracks, or drop to the bottom of the sales force’s priority list?

Survey 131
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Data From 3.5 Million Employees Shows How Innovation Really Works

Harvard Business

Sales and marketing were once disciplines ruled by emotions. After all, innovation, like marketing and sales, is a pipeline. With the right technology, could you manage this pipeline the way you manage a sales pipeline? Juan Díaz-Faes for HBR. What if we applied the same thinking to innovation? You’d be wrong.

Data 71
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Consultant Ninja: A Simple Question about the Credit Markets.

Consultant Ninja

I think this approach is more efficient because it reduces transaction related costs and provides a gain sharing program which is mutually beneficial for all parties. Either way, I am not nearly as pessimistic as everyone else. Anonymous said. What about consumers? Subscribe to: Post Comments (Atom). Tuesday, March 31, 2009. Consulting. (88).