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The Price is Right: Decoding the Art of Product Pricing

Tom Spencer

One of the most common problems business leaders face is how to price a product. From entrepreneurs putting a new product on the market to executives at a public company revamping a product line, effective pricing is a key pillar of any successful sales and marketing strategy.

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Achieving Startup Success via Product-Market Fit

Tom Spencer

While this idea is appealing and no doubt has some truth to it, it has led many entrepreneurs to develop, fund, and launch products that ultimately fail. Why waste years scaling up a product that from the outset never performed the job that customers needed doing? It has come to be known as product-market fit.

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Entering a New Market

Tom Spencer

Your client is a low-cost airline headquartered in Philadelphia with frequent service to cities along the East Coast of the United States. What is the size of the market? This is also a good time to explore details about the product and pricing. What is your recommendation? What is the current growth rate?

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Your Whole Company Needs to Be Distinctive, Not Just Your Product

Harvard Business

To them, the unit of differentiation is an individual product, service or brand. The heart of differentiation therefore is your company’s ability to develop and promote distinctive products, services, and branded experiences on a consistent basis. Consider, for example, the way many credit cards are marketed.

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Consultant Ninja: Why the US Housing Market is still royally screwed.

Consultant Ninja

Why the US Housing Market is still royally screwed. As a potential homeowner, Ive been trying to assess which way the housing market is going. Ive seen in my local market "falling prices" "bidding wars", and "all cash buyers." Am I going to miss out on the next bull market? Productivity. (6). Monday, May 16, 2011.

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Consultant Ninja: Finally, two counter-cyclical markets: Management.

Consultant Ninja

Finally, two counter-cyclical markets. After seeing so many markets down, my cousin in the hunting business informed me that gun sales have been surging, due to Obama winning the presidency. Productivity. (6). Tuesday, November 11, 2008. Who knew he could stimulate the economy so quickly? of nights) AMEX Charges: $83,296.

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Warren Buffett Is Betting the Airline Oligopoly Is Here to Stay

Harvard Business

Warren Buffett got burned with an airline investment in the 1990s. airlines, taking a 4.16% stake in American Airlines, smaller stakes in United and Delta, and an undisclosed stake in Southwest Airlines. airlines had one thing in common: their largest investors. billion in the four largest U.S.