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How One Airline Is Using AR to Improve Operations

Harvard Business

Lessons in enterprise AR’s potential from China Southern Airlines.

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The Price is Right: Decoding the Art of Product Pricing

Tom Spencer

One of the most common problems business leaders face is how to price a product. From entrepreneurs putting a new product on the market to executives at a public company revamping a product line, effective pricing is a key pillar of any successful sales and marketing strategy.

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Moving Beyond Stage-Gate Project Management

Harvard Business

This article describes how German automaker BMW and European airline Air France have developed new approaches to managing large projects aimed at creating fundamentally new products, ideas or that profoundly alter human behaviors.

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Crazy Airline Gobbledegook Nonsense

The Crazy Lives of Consultants

The airline business is like nothing on earth, and airline people are some of the most common interactions we consultants have. Aircraft - This is one of the most common words to escape from the lips of airline people. But no one outside the airline industry says aircraft. Airline personnel have mastered passive voice!

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Your Whole Company Needs to Be Distinctive, Not Just Your Product

Harvard Business

To them, the unit of differentiation is an individual product, service or brand. The heart of differentiation therefore is your company’s ability to develop and promote distinctive products, services, and branded experiences on a consistent basis. This is a change from the differentiation strategies of the past.

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Warren Buffett Is Betting the Airline Oligopoly Is Here to Stay

Harvard Business

Warren Buffett got burned with an airline investment in the 1990s. airlines, taking a 4.16% stake in American Airlines, smaller stakes in United and Delta, and an undisclosed stake in Southwest Airlines. airlines had one thing in common: their largest investors. billion in the four largest U.S.

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Airlines’ New Basic Economy Fares Show the Power of No-Frills Pricing

Harvard Business

American Airlines and United Airlines recently joined Delta in offering passengers a lower-priced option to fly: basic economy. At first blush, it’s difficult to see how a further degradation of airline service can enhance profits and attract customers. Want to save a couple of bucks on your next flight?