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However, looking at the surveys and consulting reports, it is unclear what the precise use cases are that will drive this positive ROI from big data. Aggregated total sales is a poor proxy because firms need to distribute inventory geographically, necessitating hyperlocal forecasts. Improved pricing.
And airlines are gearing up for a price war on trans-Atlantic routes as some low-cost carriers plan service between the U.S. Bain & Company and ROI Consultancy Services (formerly PollBuzzer) recently surveyed almost 2,200 consumers in Atlanta and Washington, DC, about the prices at eight retail chains carrying groceries.
These products are typically not for sale, but they do go through a defined development process and provide clear business benefits. You may be used to big budgets up front, in the tens of millions of dollars for large IT-led transformation efforts and ROI three years later, but that’s not what we’re talking about here.
ROI calculator. As a consultant, there is no better position to be in for sales conversations than that of the trusted advisor — a position that publishing your white paper helps you take. Your sales funnel would look something like this: Sample Book Chapter -> Book -> Discovery Session -> Consulting Engagement.
Our sales rep was drooling. I helped Dick build a strategy and RoI model showing that outsourcing the whole shebang was the sensible thing to do. Then one day a funny thing happened. Somehow "Slick Dick" came in and convinced "Mom" to make him CIO of the place. He even negotiated a nice budget for services and equipment!
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