Brimstone Consulting

JANUARY 13, 2023

Your strategy needs to consider current and future sustainability and ESG rules and regulations and market realities. And, on December 31, 2023, New York State will ban the manufacture, distribution, sale, and marketing of apparel containing intentionally added PFAS. The impact of these rules and regulations is far-reaching.

Apparel 73

Apparel Chemicals Automotive Sports 73

Harvard Business

AUGUST 29, 2016

Measuring Marketing Insights. In our work with a major apparel retailer we found that among customers’ key emotional motivators were their desire to feel a sense of belonging, be thrilled by the shopping experience, and have a sense of freedom and independence. Insight Center. Sponsored by Google Analytics 360 Suite.

Retail 132

Retail Apparel Financial ROI 132

Harvard Business

JANUARY 3, 2017

Retailers such as ALDI and Walmart have used price to position themselves against traditional competitors in their markets, pinching margins all around. Financial asset managers have been out-price-cutting one another in exchange-traded funds in a bid to gain market share. Improving perception.

Retail 132

Retail Survey Bain Comparison 132

Harvard Business

AUGUST 4, 2017

A D2C initiative can involve one platform or many, depending on things like image, objectives, target audience, and what’s feasible in a given market. At Procter & Gamble, for instance, technology says it’s time to remind parents about Pampers, while analytics says that direct marketing is the best way to do it.

Retail 71

Retail Apparel Media Fashion 71

Kates Kesler

JUNE 11, 2014

We recently completed a study for the CEO of a very well known, global sports-apparel brand company. The pressure on large companies in today’s equity markets is enormous, with expectations they will continue to produce outsized returns as PE ratios climb daily. Country and Market Units (P&L, and some infrastructure).

Apparel 82

Apparel Healthcare Enterprise Chemicals 82

Harvard Business

MAY 16, 2018

Take outdoor apparel retailer Patagonia. They can benefit greatly from assessing the distance between their recruitment marketing and the actual employee experience. Few employees had been to regional offices or even interacted with colleagues in other markets. Let Your People Do the Talking.

Recruiting 135

Recruiting Recruitment How To Apparel 135

Harvard Business

JUNE 8, 2018

I met the team at Vineyard Vines while doing research about data-driven marketing technologies for my book, Marketing, Interrupted , and was able to learn firsthand about the company’s beginnings, and what has made them so successful today. ” Of course, this type of real-time, one-to-one marketing is easier said than done.

Retail 78

Retail Engineering Apparel Data 78

Harvard Business

MAY 15, 2018

Here’s a truth: many in the marketing industry today don’t really understand brands. Data-Driven Marketing. Nike invites consumers to embrace their inner athlete and “Just do it,” by talking and acting as coach and personal trainer first, and as an apparel vendor second. Ilka & Franz/Getty Images.

Productivity 71

Productivity Apparel System Media 71

Harvard Business

OCTOBER 2, 2014

So, a decade ago, marketing professor Florian von Wangenheim ( now at the ETH Zurich technical university in Switzerland) and his then-student Markus Wübben ( now an executive at a tech incubator in Berlin) set out, in Wangenheim’s words, to “convince companies to use these models.” What they found surprised them.

Retail 70

Retail Apparel Financial Case Interview 70

Harvard Business

DECEMBER 11, 2018

Let’s say it’s an apparel company, right. And then you think about how new entrants come into the market. They will create a campaign with a celebrity on YouTube very fast, get all of that to market, create a whole lot of buzz around it. Think about this, if you think about a legacy product company.

Apparel 98

Apparel Enterprise Productivity Company 98

MishTalk

AUGUST 27, 2013

Indian shoppers are not only cutting back on big-ticket purchases such as refrigerators, TVs or expensive branded apparel but even staples including soaps, ketchup and cosmetics. Sitka Pacific is an asset management firm whose goal is strong performance and low volatility, regardless of market direction.

Apparel 74

Apparel Finance Hotels Enterprise 74

Harvard Business

MAY 22, 2018

The automotive industry is being disrupted by electric vehicles and self-driving cars, just as home appliances is being disrupted by the Internet of Things and smart appliances, home entertainment by on-demand content providers, and apparel by online personal stylists such as Stitch Fix and Trunk Club. Data-Driven Marketing.

Automotive 71

Automotive Sales Software Apparel 71

Harvard Business

NOVEMBER 22, 2017

Citibank Asia, which has a strong customer loyalty position in most of its markets, decided to change its operating model to double down on customer relationships to counter locally based competitors. How do they ensure someone owns each customer experience or “journey” on an end-to-end basis?

Strategy 71

Strategy Strategy& Strategy Company 71

Harvard Business

NOVEMBER 30, 2016

What advantage do we have — or can we create — in the market, and how do we maintain and extend this advantage? What is our promise to the market and to customers? What is our company great at doing? What is needed to execute against that promise?

Management 70

Management Apparel Industry Company 70

Harvard Business

JUNE 17, 2016

Consider the sports apparel company Under Armour. Where are the markets with opportunities? Pursuing growth this way can put tremendous pressure on your enterprise to extend into new markets that seem hot — but where your enterprise has no capabilities to win. Second, you can proceed to near-market expansion.

Company 70

Company Engineering Apparel Energy 70

Harvard Business

FEBRUARY 13, 2017

So you look at past projects, gather and analyze relevant market data, make predictions about how much revenue you’ll be able to generate, decide what resources you’ll need, and set milestones to reach your targets. You’re working on a new venture and you know you’ve got to create a plan to execute it. Not so fast.

Benchmarking 107

Benchmarking Methodologies Company Apparel 107

Harvard Business

DECEMBER 7, 2017

It is tough to beat the market and over long periods of time indexing has been shown to outperform most active managers. On the other side, fans of active management see it as a trend that can damage market efficiency and lead to distortions in market prices. But what’s the role of investors?

Chemicals 71

Chemicals Industry Metrics Financial 71

Kates Kesler

JANUARY 25, 2013

Organizational simplicity is great when the business is simple – when there are only a few products, serving a few markets (in one or two countries). Take Nike, marketing a core brand across a number of consumer categories with hundreds of footwear and apparel products all over the world. Nike’s money-making matrix.

Apparel 56

Apparel Talent Report Productivity 56

Harvard Business

APRIL 15, 2016

So when the messaging service WhatsApp entered the market, in 2009 , allowing users to send messages to anyone for free and regardless of their mobile carrier, people gravitated toward the platform. WhatsApp was originally marketed as an app with one purpose: messaging. Direct messaging is the next frontier in digital marketing.

Real Estate 70

Real Estate Apparel Video Small Business 70

Kai Davis

APRIL 24, 2020

The more specific you can make your niche or market, the better. The more money you’ll make, the easier your marketing will be, etc. Like ‘Veterinary Clinics’ or ‘Accountants’ or ‘Direct To Consumer Apparel Stores on Shopify.’. This helps you go from from ‘all possible markets/niches’ to ‘a small set of possibilities’).

Apparel 40

Apparel Conference Small Business Industry 40

Kates Kesler

APRIL 17, 2016

A well-designed organization structure brings management attention to the nodes where value and capabilities are created—the intersection of customers, brands, products, emerging markets, functional expertise, and other strategic choices. Often, rewarded complexity is a result of making things simpler or more compelling for customers.

Apparel 50

Apparel Metrics Retail System 50

Kai Davis

MAY 30, 2020

.” The more specific you can make your niche or market, the better. The more money you’ll make, the easier your marketing will be, etc. Like ‘Veterinary Clinics’ or ‘Accountants’ or ‘Direct To Consumer Apparel Stores on Shopify.’ Where do you spend your time?

Apparel 40

Apparel Conference Industry Small Business 40

Harvard Business

JUNE 9, 2016

For example, news stories today continue to reference former American Apparel CEO Dov Charney’s odd behavior of walking around the company’s offices in his underwear, even though it was first reported over 10 years ago. Among the companies in our sample, share prices declined by a market-adjusted 3.1% (1.1%

Study 70

Study Apparel Media Report 70

Management Consulted

OCTOBER 16, 2016

Marketing & Sales. Digital Services. Industries. Financial Services. Pharmaceutical and Biotech. Research & Development. Manufacturing. Aerospace and Automotive. Industrial Equipment. Technology. Cloud Computing. Hardware & Software. Food & Beverage. Household Products. Commercial Oil. Renewable Energy.

Groups 100

Groups Interviews Culture Case Interview 100

Tom Spencer

NOVEMBER 30, 2019

For example, whether your case is dealing with a market entry project in a corporate strategy interview or optimizing price in a management consulting interview, you are going to have to interpret financial information and various charts and graphs as well as do things like make valuations and use discount rates. Image: Pexels.

Case Interview 78

Case Interview Interviews Consulting Case Study 78

Harvard Business

OCTOBER 18, 2018

Lance Best, the CEO of Barker Sports Apparel, was meeting with Nina Kelk, the company’s general counsel, who also oversaw human resources. The feedback in the 360-degree reviews was supposed to be anonymous. But it was crystal clear who’d made the negative comments in the assessment of one executive.

Case Studies 132

Case Studies Case Study Study Sales 132

Harvard Business

JANUARY 5, 2018

The chief marketing officers at consumer products companies, the heads of design at luxury apparel companies, and the heads of logistics at large retailers are cases in point. They are not employees; they are contingent workers who are nonetheless vital to an organization’s R&D, marketing, and other key processes.

Talent 73

Talent McKinsey Apparel Company 73

Kates Kesler

DECEMBER 16, 2013

This is especially true in developing markets where competitors can move very quickly with few of the obstacles that big companies face. Business leaders have long been intrigued with the idea of reducing hierarchy, putting greater emphasis on networks, and empowering decisions closer to the market. A new definition of ‘center-led’.

Agile 50

Agile Analysis Apparel Resources 50

MishTalk

JANUARY 15, 2016

Apparel was a standout, down 0.9%. The Beige Book yesterday warned us about weak apparel sales which in this report fell a very steep 0.9 Sitka Pacific is an asset management firm whose goal is strong performance and low volatility, regardless of market direction. The surprise here is that nobody blamed the weather.

Retail 28

Retail Sales Data Apparel 28

Harvard Business

FEBRUARY 27, 2017

In emerging markets, billions of people have moved out of extreme poverty. While the last wave of globalization centered on accessing foreign markets and creating low-cost global supply chains, the next wave could follow a very different pattern. “Strategies for Two-Sided Markets” 3. These are the seven areas: 1.

Education 70

Education Enterprise Productivity Examples 70

Harvard Business

DECEMBER 18, 2017

In the age before the digital revolution, marketers used to tell customers about a product and then work through a traditional step-by-step purchase funnel. It starts by inspiring your customer to tell your story in an authentic way, by building empathy and creating an emotional connection that turns customers into fans.

Sports 70

Sports Industry Data Media 70

Harvard Business

DECEMBER 20, 2016

I’m talking about the superconsumers who are inside your organization, working at every level: the fashionista who works in the mail room at the headquarters of an apparel company, or the finance manager who works for a pork brand and who eats three pounds of bacon in any given week. Sales & Marketing Adapted from.

Energy 70

Energy Airlines Culture Retail 70

Tom Spencer

NOVEMBER 27, 2021

Some market commentators saw this coming, and those same players predict that higher inflation will persist. apparel and electronics), but the price of other consumer goods have risen sharply (e.g., Inflation in America is currently running hot, with the official rate hitting 6.2% in October , its highest level since 1990.

Government 88

Government Balance Sheet Apparel Education 88

Harvard Business

JUNE 26, 2017

Erica Jackson, chief marketing officer of the Mendoza Marathon Corporation, had risen early to watch people line up to register for next year’s event and expected an enthusiastic crowd. She’d joined the company six weeks before, following a long stint as CMO of Atawear, a high-end sports apparel company.

Case Studies 71

Case Studies Case Study Study Apparel 71

1 to 1

JULY 29, 2022

Insights into what customers want and need are more important than ever as the economy and market conditions change. One of the ways that his company is improving its customer experience, particularly in the digital space, is by providing greater personalization through automation and marketing analytics, according to Lee.

Data 29

Data Apparel Automotive Balance Sheet 29

MishTalk

AUGUST 19, 2015

Another major component showing upward pressure in July is apparel which rose 0.3 Stock prices Bond prices Rent rices Housing prices Food Inflation has been soaring since March 2009 with the revival of the junk bond market. percent following, however, a long string of declines. Owners equivalent rent continues to show pressure, up 0.3

Apparel 28

Apparel Energy Education Report 28

MishTalk

NOVEMBER 24, 2015

Appliances, entertainment items, infant products and hardware showed narrowing discounts, MarketTrak reported, while promotions for apparel, toys and electronics were getting bigger. Sitka Pacific is an asset management firm whose goal is strong performance and low volatility, regardless of market direction.

Boston Consulting Group 28

Boston Consulting Group Retail Apparel Survey 28