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Marketers Need to Stop Focusing on Loyalty and Start Thinking About Relevance

Harvard Business

That’s because the “loyalty era” of marketing, as we’ve known it, is waning. market alone, companies are losing $1 trillion in annual revenues to their competitors because they are not consistently relevant enough. Pride: Customers feel proud and inspired to use the company’s products and services.

Marketing 134
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5 Surprising Findings About How People Actually Buy Clothes and Shoes

Harvard Business

Apparel brands are investing especially heavily in online shopping capabilities and introducing interactive features that complement apps and websites. Retailers and manufacturers are rushing out new products to keep pace with the leaders of fast fashion such as Zara, H&M, and Forever 21, which launch new fashions every week or so.

Apparel 132
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Can Lean Manufacturing Put an End to Sweatshops?

Harvard Business

In the lean-manufacturing context, in contrast, assembly line workers learn to execute a variety of production tasks, take responsibility for product quality, and are encouraged to find ways to improve the production process. Workers tend to earn more and report higher engagement with their jobs. Insight Center.

Apparel 119
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The Five Pillars of Marketing Success

The Fearless Marketer

Does the following give a pretty good picture of your current marketing activity? Now there’s nothing wrong with any of those marketing activities. It’s not that you need to do more marketing, it’s that you need to shift your marketing paradigm from one of “Randomness” to one that is “Focused.”.

Marketing 110
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Deep Dive into Customer Segmentation (Part 1 of 2)

Tom Spencer

It is a critical step towards identifying growth opportunities in business and should be carried out before undertaking any of the following actions: Developing customized marketing programs (e.g. Determining appropriate product pricing (e.g. Prioritizing new product development efforts. Choosing specific product features.

Apparel 103
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For Better Retail Promotions, Ask These Questions

Harvard Business

Recent analysis for a leading apparel retailer showed elasticity of customer response to promotional discounts was up to three times higher during holiday periods than during non-holiday periods and two times higher during weekends than on weekdays. What products are most likely to garner more response when promoted?

Retail 127
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How Customers Perceive a Price Is as Important as the Price Itself

Harvard Business

Retailers such as ALDI and Walmart have used price to position themselves against traditional competitors in their markets, pinching margins all around. Financial asset managers have been out-price-cutting one another in exchange-traded funds in a bid to gain market share. All too often they don’t. Improving perception.

Retail 132