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5 Surprising Findings About How People Actually Buy Clothes and Shoes

Harvard Business

Apparel brands are investing especially heavily in online shopping capabilities and introducing interactive features that complement apps and websites. Retailers and manufacturers are rushing out new products to keep pace with the leaders of fast fashion such as Zara, H&M, and Forever 21, which launch new fashions every week or so.

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Can Lean Manufacturing Put an End to Sweatshops?

Harvard Business

In the lean-manufacturing context, in contrast, assembly line workers learn to execute a variety of production tasks, take responsibility for product quality, and are encouraged to find ways to improve the production process. Workers tend to earn more and report higher engagement with their jobs. Locke of Brown University.

Apparel 121
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Marketers Need to Stop Focusing on Loyalty and Start Thinking About Relevance

Harvard Business

But his framework also offers a model for rethinking the traditional four P’s of marketing: product , price , place , and promotion. Pride: Customers feel proud and inspired to use the company’s products and services. Consumers typically associate big food companies with mass-production methods and plastic packaging.

Marketing 134
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Take Steps Now to Protect Your Independent Status!

Successful Independent Consulting

The company must only contract for the end product, not how it is achieved. Understanding the “ABC Test” The first requirement aligns with the previously established “right to control” test and is nothing new. The independent worker must control how, when and where the work is done.

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For Better Retail Promotions, Ask These Questions

Harvard Business

Recent analysis for a leading apparel retailer showed elasticity of customer response to promotional discounts was up to three times higher during holiday periods than during non-holiday periods and two times higher during weekends than on weekdays. What products are most likely to garner more response when promoted?

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Deep Dive into Customer Segmentation (Part 1 of 2)

Tom Spencer

Determining appropriate product pricing (e.g. Prioritizing new product development efforts. Choosing specific product features. This form of segmentation is widely used since specific products often cater to individual needs relating to at least one demographic element. brick-and-mortar vs online).

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The Ways Customers Use Products Have Changed — but Brands Haven’t Kept Up

Harvard Business

Provide them with a platform to participate in your products and services — as Coca-Cola managed to do with its personalized “Share a Coke” initiative — and then you have the chance to embed people directly into the narrative or fabric of your brand. For example, Nike fulfills seasonal needs of the market (i.e.