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5 Surprising Findings About How People Actually Buy Clothes and Shoes

Harvard Business

Apparel brands are investing especially heavily in online shopping capabilities and introducing interactive features that complement apps and websites. Retailers and manufacturers are rushing out new products to keep pace with the leaders of fast fashion such as Zara, H&M, and Forever 21, which launch new fashions every week or so.

Apparel 132
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For Better Retail Promotions, Ask These Questions

Harvard Business

Yet despite these high stakes, and the growing adoption of sophisticated analytics, many retailers continue to take a broad-brush approach to running promotions that results in missed sales and profits. When are discounts most likely to stimulate a sufficient sales response? Not all items a retailer sells are created equal.

Retail 127
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Marketers Need to Stop Focusing on Loyalty and Start Thinking About Relevance

Harvard Business

But his framework also offers a model for rethinking the traditional four P’s of marketing: product , price , place , and promotion. Pride: Customers feel proud and inspired to use the company’s products and services. Consumers typically associate big food companies with mass-production methods and plastic packaging.

Marketing 134
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Deep Dive into Customer Segmentation (Part 1 of 2)

Tom Spencer

Determining appropriate product pricing (e.g. Prioritizing new product development efforts. Choosing specific product features. This form of segmentation is widely used since specific products often cater to individual needs relating to at least one demographic element. brick-and-mortar vs online).

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How Customers Perceive a Price Is as Important as the Price Itself

Harvard Business

As pressure intensifies to reduce prices, either by cutting the list price or offering a discount, managers may act hastily, without the same rigor they apply to investments elsewhere, such as capital deployment or product enhancements. All too often they don’t. It decided to step back and take a more nuanced approach.

Retail 132
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New Regulations Place Sustainability and ESG at the Center of National and Global Business Competitiveness

Brimstone Consulting

PFAS are used in hundreds of thousands of products, from nonstick pans to water-repellent sports gear, to stain-resistant rugs. For example, as of January 1, 2023, Maine requires that companies report PFAS in products by quantity to the state, and the state will ban all PFAS-containing products by 2030. If not, should it?

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The Ways Customers Use Products Have Changed — but Brands Haven’t Kept Up

Harvard Business

Provide them with a platform to participate in your products and services — as Coca-Cola managed to do with its personalized “Share a Coke” initiative — and then you have the chance to embed people directly into the narrative or fabric of your brand. For example, Nike fulfills seasonal needs of the market (i.e.